Alibaba is the world’s leading platform for wholesale trade, with millions of buyers and suppliers from around the world. While Alibaba has been an incredible resource for businesses looking to source supplies from overseas, more and more US-based businesses are looking to work with US-based suppliers on the platform.
In fact, the #1 request from Alibaba’s Top Buyers is: More Products Listed by US Companies.
This is especially true in the platform’s top categories:
Home & Garden, Electronics, Apparel, Agriculture & Food, Health & Wellness, Sports & Entertainment
Unfortunately for these buyers, less than 1% of sellers are from the USA. Considering Alibaba’s current network of over 10,000,000 active buyers, the opportunity to gain B2B customers is here.
With so many companies on Alibaba looking for US products, the platform has seen a 145% growth in GMV for current US-based sellers YoY.
The best B2B e-commerce strategies on Alibaba help position US sellers in front of active buyers who are new to the brand. When becoming a new seller, it is best to partner with an expert to help find those new wholesale customers and optimize sales.
Targeting almost 200 countries and regions worldwide, Alibaba’s B2B e-commerce platform provides wholesale opportunities that can’t be matched by other B2C-focused sites. Alibaba is commonly referred to as the “Amazon of China,” but with the average transaction size of $5,000, this platform is for serious wholesale opportunities.
With a trained Alibaba Channel Partner, manufacturers and wholesalers find the US-based marketing support needed to build a custom online storefront and navigate Alibaba’s B2B e-commerce platform to build sales and even improve margins.