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4 Reasons To Invest in Video Marketing

4 Reasons To Invest in Video Marketing

If you pay attention to marketing trends, you know that video marketing is on the rise. From Instagram’s launch of live video to Facebook allowing users and brands to have a cover video rather than a static image, videos are now everywhere. If you aren’t using them for your marketing objectives, you are probably missing out. Read on for 4 reasons you should invest in video marketing; the numbers may surprise you.

80% of Consumer Internet Traffic Will Be Video

According to a study by Cisco, 82% of all consumer internet traffic will be video-related by 2021. This represents a steady increase occurring now across websites and social media. If you are not taking advantage of video now, you should make plans to take advantage of it soon. Otherwise, plan to be left behind on the lost pages of the internet along with other sites who chose to stick with static web content.

74% of Millennials Prefer Video Comparison Shopping

If millennials are part of your market, you should definitely be investing in video marketing. According to SmallBizTrends, 74% of millennials prefer to do their comparison shopping by watching videos. Although this trend is highest among millennials, comparison shopping through videos is becoming more mainstream across all demographics as customers shop online. Interactive videos offer the closest experience to trying the product yourself.

Video is for All Ages (Senior Executives Included)

Think videos are only popular with the interns? Think again. According to Digital Information World, 59% of senior executives would choose to watch a video over reading written content. As this shift continues to become more mainstream, users of all ages and professions will be searching for video alternatives to written content.

Live Videos Capture Attention Longer

Live videos are some of the easiest to produce if you can get over the fear of recording off the cuff. But ease of implementation isn’t the only reason to go live. According to Social Media Today, live videos capture viewers’ attention for 3x as long as non-live videos. Ready to put that statistic to work for your business, but not sure where to start? We’ve got tips to help you execute a live video.

Need some help adding video to your current marketing mix? Learn more about our unique USER-first process which allows us to meet your digital marketing needs. Better yet, get in touch today so we can help make your project a success.