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Articles by Cassidy Layton

Author

Cassidy Layton

Cassidy Layton

Cassidy is a Brand Copywriting Assistant at Hudson. She is a senior at Montclair State University — majoring in Communication and Media Arts with a minor in Criminal Justice. Cassidy has published articles in the Montclair State’s newspaper, The Montclarion, as well as collaborated with her peers on an award winning web project for the New Jersey Collegiate Press Awards. She also has her own radio show on campus.

Articles by Cassidy Layton

The Breakdown: 3 Steps to Build a Brand

The Breakdown: 3 Steps to Build a Brand

By Cassidy Layton, Posted in Branding

Without their acclaimed brand identities, Apple just sells computers and a Rolex is just...a watch. Branding is how people identify and perceive your business. It covers elements like the tone, style, and voice, which all work together to create a unique... read more.
Learn the Secrets Behind Email Copy that Converts

Learn the Secrets Behind Email Copy that Converts

By Cassidy Layton, Posted in Digital Marketing

Emails provide prime real estate to sell your products or services. Similar to web copywriting, every word should be valuable to the reader. According to a study by The Radicati Group, consumer emails account for over 111.1 billion emails sent and... read more.