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Articles by Samantha Pena

Author

Samantha Pena

Samantha Pena

Articles by Samantha Pena

Why Not Having a Mobile-Friendly Site Lowers Your Sales Profit

Why Not Having a Mobile-Friendly Site Lowers Your Sales Profit

By Samantha Pena, Posted in Mobile

Imagine this scenario. You're about to open up shop for the day and you (happily) discover that there are 100 people already standing outside your storefront, eager to buy your products. You open your doors, thinking it's gonna be a great day. However,... read more.
Mobile Usability Will Be a Ranking Factor by April 21

Mobile Usability Will Be a Ranking Factor by April 21

By Samantha Pena, Posted in Mobile

Over the last couple of months, Google has been dropping hints left and right about the overwhelming need and importance for sites to be mobile-friendly. From noting which sites are “mobile-friendly” on mobile searches to sending messages to... read more.
Instructions on How to Leave a Google Plus Review

Instructions on How to Leave a Google Plus Review

By Samantha Pena, Posted in Search

If you're reading this blog, you probably already know why your business needs a Google+ page, so there's no need to rehash that topic. Instead, let's talk about how to leave reviews on Google business pages.  Whether you directly... read more.
3 Reasons Why Google Plus is Essential for Businesses

3 Reasons Why Google Plus is Essential for Businesses

By Samantha Pena, Posted in Search

These days, it’s pretty much a no-brainer for businesses to claim – at the very least – a Facebook, Twitter, and/or LinkedIn company page. A strong social media presence can not only help build your brand but may also start affecting... read more.
7 Tried-and-True Elements of a Profitable Website

7 Tried-and-True Elements of a Profitable Website

By Samantha Pena, Posted in Design

So you’re in the market for a new website – or you have a website and you’re wondering what to do with it.  How do you know a) what makes a website great and b) how to use your website to get more leads and customers? It’s... read more.
How Google's Partnership with Twitter Impacts Businesses

How Google's Partnership with Twitter Impacts Businesses

By Samantha Pena, Posted in Social

What if I told you that tweets will now start appearing directly on Google’s search results page? Well hang on to your hats, ladies and gents, because just this week, Google announced that they’re partnering with Twitter to do just that. Now... read more.
Social Media Marketing Trends to Influence Your 2015 Strategy

Social Media Marketing Trends to Influence Your 2015 Strategy

By Samantha Pena, Posted in Social

By now, it seems that everyone and their mother have at least one social media account. Now, before you go around saying that social media is so yesterday, hear me out. From the business perspective, the fact that almost everyone has a social media... read more.
Google Sends Dire Warnings to Fix Mobile Usability Issues

Google Sends Dire Warnings to Fix Mobile Usability Issues

By Samantha Pena, Posted in Mobile

UPDATE (as of 3/2/15): Google finally confirmed that as of April 21, 2015, mobile usability will become a ranking factor in mobile search results. Sites that don’t have a mobile-friendly, responsive website will be negatively impacted by this... read more.
5 Stats You Need to Know about Millennials and How to Market to Them

5 Stats You Need to Know about Millennials and How to Market to Them

By Samantha Pena, Posted in Strategy

Let’s get real for a second and talk about millennials. More specifically, let’s talk about how you can market to millennials, because they’re quite tricky to understand and elusive to reach. Born between 1981 and 2000, they grew up... read more.
5 Digital Marketing Trends for 2015 and How They Help Your Business

5 Digital Marketing Trends for 2015 and How They Help Your Business

By Samantha Pena, Posted in Ideas

For anyone paying attention to changes in the tech and online industry, 2014 was a big year for digital innovation. Companies like Apple and Android introduced smart gadgets, ringing in a new age of wearable technology. Sites we know and love so well... read more.
How to Prevent People from Leaving Your Site

How to Prevent People from Leaving Your Site

By Samantha Pena, Posted in Strategy

Here’s a head-scratcher for you: You’re getting a lot of traffic on your site, but you see that your bounce rate is astronomically high. A lot of people are leaving your site, and you’re stumped as to why. Sometimes, a couple of... read more.
The Ultimate 2014 Holiday Ecommerce Marketing Checklist

The Ultimate 2014 Holiday Ecommerce Marketing Checklist

By Samantha Pena, Posted in Strategy

I have a confession to make. I hate shopping and I avoid the mall during the holiday seasons like the plague. There's just something about the rush of holiday shoppers, the jostle to the cash register, and dark spaces that smell overwhelmingly of... read more.