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Articles by Samantha Pena

Author

Samantha Pena

Samantha Pena

Articles by Samantha Pena

7 Questions to Answer before You Start Your New Website Project

7 Questions to Answer before You Start Your New Website Project

By Samantha Pena, Posted in Design

Building a new website that is fully customized to your business’s goals and audience requires a lot of time, money, and strategy. Therefore, before you kickoff your new website project, make sure to answer these questions so that your team of... read more.
Responsive Website vs. Mobile App: Which is Better for Your Business?

Responsive Website vs. Mobile App: Which is Better for Your Business?

By Samantha Pena, Posted in Mobile

Most businesses recognize the need for a strong online presence in order to remain visible in today’s digital world; however, having a website is not nearly enough to boost your digital influence. The explosion of the mobile industry has not only... read more.
What does your website say about your business?

What does your website say about your business?

By Samantha Pena, Posted in Design

Have you ever encountered a website so atrocious that you had to close the page? Whether you were frustrated by its functionality or annoyed that you had to click around to find what you were looking for, your bad user experience dissuaded you from... read more.
3 Ways Mobile Impacts Your Marketing Strategy

3 Ways Mobile Impacts Your Marketing Strategy

By Samantha Pena, Posted in Mobile

In our tech-obsessed world, we are seeing a rise in consumers’ adoption of mobile, with over 100 thousand mobile device sales by the end of last year. Consumers are not only using their mobile devices as their primary means of information and... read more.
How Being a Thought Leader is Important to Your Business

How Being a Thought Leader is Important to Your Business

By Samantha Pena, Posted in Branding

In an age where brands are competing with news outlets as consumers’ main sources of information and entertainment, creating and publishing unique content is becoming an important way to remain relevant in today’s fast-paced... read more.
How You Can Market Your Business to a New Generation

How You Can Market Your Business to a New Generation

By Samantha Pena, Posted in Social

Have you noticed how brick-and-mortar businesses are beginning to incorporate online strategies into their offline marketing to encourage more social media or website traffic? For example, just this weekend alone, I saw a pizza parlor with a sticker on... read more.
3 Tips Your Business Can Learn from Buzzfeed

3 Tips Your Business Can Learn from Buzzfeed

By Samantha Pena, Posted in Content

As of July 2014, Buzzfeed and Upworthy are the top two most popular viral websites, according to national and global traffic ranking. Considering that both sites began as small startups competing against large news conglomerates, it’s pretty... read more.
How Can You Use Google AdWords to Get More Customers?

How Can You Use Google AdWords to Get More Customers?

By Samantha Pena, Posted in Search

When it comes to the online world, there is no site more powerful than Google. With over 2 billion daily searches and a 78 percent share of Web search volume worldwide, Google is clearly consumers’ number one search engine choice, outranking Yahoo... read more.
Which social advertising is right for your business?

Which social advertising is right for your business?

By Samantha Pena, Posted in Social

Like this, tweet that, share this post. Regardless of whether we are surfing the Internet or going about our real life, we see and use this new lingo everywhere, thus indicating how much social media impacts our day-to-day lives. However, the influx of... read more.
5 Reasons Why You Need a Business Blog Now

5 Reasons Why You Need a Business Blog Now

By Samantha Pena, Posted in Content

In the early days of the Internet, blogging was a hobby you do after work when you have time to spare and blog articles were sources of information secondary to newspapers. Now, however, with over 6.7 million blogging websites and 128 million blog... read more.
What Your Business Can Learn from These 4 World Cup Ads

What Your Business Can Learn from These 4 World Cup Ads

By Samantha Pena, Posted in Strategy

As the 2014 World Cup Games rage on in Brazil, big businesses are competing in their own games: which brand can produce the best, most viral advertisement?  Gaining people’s attention can be the most difficult advertising challenge, regardless... read more.
3 Ways an Integrated Approach Helps Your Business Grow

3 Ways an Integrated Approach Helps Your Business Grow

By Samantha Pena, Posted in Strategy

Let’s face it: in today’s day and age, most people are completely desensitized to brand messages, and understandably so. People are inundated with advertisements every single day. They see them on billboards and bus stops as they’re... read more.