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Content

7 Tips for Beginning Your Email Marketing Campaign

7 Tips for Beginning Your Email Marketing Campaign

By Kelsey Foy, Posted in Content, Ideas, Strategy

So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done wrong, you might remain a series of unopened emails,... read more.
Top 8 SEO Tools for Keyword Research

Top 8 SEO Tools for Keyword Research

By Lauren Restaino, Posted in Content, Search, Strategy

If you want your website to rank well on search engines, it’s important to make keyword research the foundation of your SEO or content marketing strategy. Choosing the right keywords is critical to successful SEO... read more.
Instagram Launches Live Video Feature

Instagram Launches Live Video Feature

By Lauren Restaino, Posted in Content, Mobile, Social

If you kept up with social media trends in 2016, you know that live video streaming is where it’s at. Video is the most engaging content and has a record of high conversion rates. It makes complete sense that live streaming is becoming the hottest... read more.
4 SEO Bad Practices to Say Goodbye to in 2017

4 SEO Bad Practices to Say Goodbye to in 2017

By Lauren Restaino, Posted in Content, Search, Strategy

Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That’s why it is imperative to stay educated on... read more.
What is SEO and What Role Does it Play in Internet Marketing?

What is SEO and What Role Does it Play in Internet Marketing?

By Lauren Restaino, Posted in Content, Search, Strategy

Does your company need SEO? The answer is yes. Search Engine Optimization (SEO) is a non-paid strategy used to increase traffic to your web page. Think about the first place you go to find information on the internet. My go-to is Google. In fact, 93% of... read more.
3 Reasons Why Quality Web Content Matters

3 Reasons Why Quality Web Content Matters

By Samantha Pena, Posted in Content

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive about a company after reading custom content (Tweet... read more.
Beginner's Guide: Digital Content Marketing in Three Steps

Beginner's Guide: Digital Content Marketing in Three Steps

By Hudson Integrated, Posted in Content

Marketing has progressed in both form and approach over the past decade. Here’s a quick overview:  Traditional Marketing + Technology = Digital Marketing Digital Marketing + Audience Insights = Digital Content Marketing Content marketing is at... read more.
Email Marketing Tips from Google’s Inbox App

Email Marketing Tips from Google’s Inbox App

By Samantha Pena, Posted in Content

For all of you who don’t keep your ear to the proverbial Google ground, eager to learn of any new updates or product launches from the ultimate Web master itself, you may not have heard of Inbox, Google’s latest and greatest. Inbox is a... read more.
5 Simple Steps to Writing a Darn Good Blog

5 Simple Steps to Writing a Darn Good Blog

By Samantha Pena, Posted in Content

Content is currency these days, and attempting to survive in the online world without evergreen blogs to draw more eyeballs to your site is a little akin to owning a bank account with nothing inside it. Therefore, provide value to your customers by... read more.
Primer: Google’s New iOS App for Startups

Primer: Google’s New iOS App for Startups

By Samantha Pena, Posted in Content

Need a mini-marketing lesson? Google’s got you covered.  Just yesterday, Google rolled out a new iOS app called Primer, a sleek-looking mobile app aimed at teaching startups the fundamentals of online marketing without them having to read... read more.
How to Write a Great Email Newsletter

How to Write a Great Email Newsletter

By Chelsea Kelsey, Posted in Content

Email newsletters are a great way for businesses to build trusting relationships with their target audiences, and if promotional content is included, they can also increase revenue. The major key to enforce the benefits of an email newsletter is making... read more.
3 Tips Your Business Can Learn from Buzzfeed

3 Tips Your Business Can Learn from Buzzfeed

By Samantha Pena, Posted in Content

As of July 2014, Buzzfeed and Upworthy are the top two most popular viral websites, according to national and global traffic ranking. Considering that both sites began as small startups competing against large news conglomerates, it’s pretty... read more.