Digital Marketing

Digital Marketing Tips for Small Business Saturday 2019

By Chris Bernstein, Posted in Digital Marketing

Shoppers spent a whopping $17.8 billion on Small Business Saturday last year, according to NFIB. Started by American Express in 2010, Small Business Saturday was created to support small businesses across the country. What started as an idea to... read more.

8 Pro Tips for Better Conversion Rates

By Rania Eldekki, Posted in Digital Marketing, Ecommerce

By settling for average conversion rates, you could be missing out on hundreds of thousands of dollars each year in customer sales. Raise the bar with these 8 tips for improving conversion rates and getting stellar... read more.

Brands on TikTok: Everything Marketers Need to Know

By Chris Bernstein, Posted in Digital Marketing, Social

TikTok is the new short-form video app quickly becoming the most popular social media channel amongst Generation Z (people born between 1995 - 2010). In fact, 66% of TikTok users are younger than 30. Marketers looking to stay on top of the latest social... read more.

4 Digital Marketing Tips to Take Your Accounting Firm to the Next Level

By Hudson Integrated, Posted in Digital Marketing

Thirty years ago, your accounting firm probably took out an ad in the Yellow Pages, rented a billboard, and made sure their phone number and business hours were clearly listed on the door. That was advertising in a nutshell for most small businesses.... read more.

6 Digital Marketing Strategies to Focus on in 2019

By Hudson Integrated, Posted in Digital Marketing

2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019.. AI and machine learning are on the rise, bringing forth serious innovation for the future. The digital landscape is... read more.

Social Media Trends for Ecommerce Businesses

By Hudson Integrated, Posted in Digital Marketing, Ecommerce

Businesses are constantly adapting to keep up with the changes to technology, social media, and customer shopping habits. Check out these social media trends for ecommerce businesses. You’ll ?? all of... read more.

Instagram Shopping 101

By Hudson Integrated, Posted in Digital Marketing, Ideas, Mobile, Social, Strategy

Instagram has experienced some major updates over the past year, but one of the most beneficial is the new Shopping feature. While there were some initial kinks, they’ve been working them out and making strides towards improving the user experience... read more.

6 Examples of Successful Micro-Influencer Campaigns

By Hudson Integrated, Posted in Digital Marketing

You’ve heard of micro-influencers, but are you entirely sure what they are or what they do? Most people are accustomed to more traditional advertising, but micro-influencer campaigns are quickly becoming more popular than traditional advertising... read more.

The Basics of a Google AdWords Campaign

By Hudson Integrated, Posted in Digital Marketing

Have you heard that Google AdWords can help you get more customers, but you’re unsure what that even means? You’re not alone! Read on to learn the basics of Google Adwords, including how to set up a campaign even if you aren’t super... read more.

4 Reasons To Invest in Video Marketing

By Hudson Integrated, Posted in Digital Marketing, Social

If you pay attention to marketing trends, you know that video marketing is on the rise. From Instagram’s launch of live video to Facebook allowing users and brands to have a cover video rather than a static image, videos are now everywhere. If you... read more.

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