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Ideas

6 Ways to Improve Company Culture as a Small Business

6 Ways to Improve Company Culture as a Small Business

By Julie Alex, Posted in Ideas, Strategy

When you think about what makes a business successful, you probably think about increasing profits and decreasing costs. While there’s no question that a business’s future is largely determined by its ability to generate revenue, there is... read more.
Instagram Shopping 101

Instagram Shopping 101

By Hudson Integrated, Posted in Digital Marketing, Ideas, Mobile, Social, Strategy

Instagram has experienced some major updates over the past year, but one of the most beneficial is the new Shopping feature. While there were some initial kinks, they’ve been working them out and making strides towards improving the user experience... read more.
10 Tools You Need to Get Sh*t Done (Marketing Edition)

10 Tools You Need to Get Sh*t Done (Marketing Edition)

By Chris Bernstein, Posted in Ideas

Do you work in marketing and need a few tools to fast-track your everyday tasks? Read about our 10 favorite tools for getting sh*t... read more.
How Social Media Changes the Way Consumers Shop: Part One

How Social Media Changes the Way Consumers Shop: Part One

By Kelsey Foy, Posted in Content, Ideas, Social, Strategy

Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media platforms. Learn how peer interactions on... read more.
7 Tips for Beginning Your Email Marketing Campaign

7 Tips for Beginning Your Email Marketing Campaign

By Kelsey Foy, Posted in Content, Ideas, Strategy

So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done wrong, you might remain a series of unopened emails,... read more.
Remaining Competitive in the New World of Ecommerce

Remaining Competitive in the New World of Ecommerce

By Daryl Bryant, Posted in Ideas, Mobile, Strategy

Imagine telling people ten years ago that in the very near future, we’d be able to easily make purchases from our cell phones, communicate with each other through watches, and have products shipped and delivered to our doorstep in the same day...by... read more.
4 Steps to Rebranding Your Business

4 Steps to Rebranding Your Business

By Lauren Restaino, Posted in Branding, Ideas

Are you considering a rebrand for your business? We aren’t talking about a logo or name change - your brand is so much more than that. Your brand is your company’s identity. A brand creates the emotional connection or feeling your customers... read more.
Grow Your Business in 2016 With These Digital Marketing Trends

Grow Your Business in 2016 With These Digital Marketing Trends

By Christine Perez, Posted in Ideas

As the new year gets underway and commitment to resolutions fades with every missed gym date, there’s one goal you should make a point to stick to: growing your business. Let us help you stay ahead of the curve with our predictions for the top... read more.
5 Digital Marketing Trends for 2015 and How They Help Your Business

5 Digital Marketing Trends for 2015 and How They Help Your Business

By Samantha Pena, Posted in Ideas

For anyone paying attention to changes in the tech and online industry, 2014 was a big year for digital innovation. Companies like Apple and Android introduced smart gadgets, ringing in a new age of wearable technology. Sites we know and love so well... read more.
3 Exciting Web Trends That Should Shape Your Business Strategy

3 Exciting Web Trends That Should Shape Your Business Strategy

By Samantha Pena, Posted in Ideas

Visualize this: you’re still using an old iPhone that dates all the way back to the pre-flat design iOS, but you’re growing tired of your dinosaur phone and want to upgrade. You’re having trouble deciding whether you should stick with... read more.
4 Lessons We Learned from the Inbound Encore Conference

4 Lessons We Learned from the Inbound Encore Conference

By Samantha Pena, Posted in Ideas

On Friday, a few members of the Hudson team took on Wallingford, Connecticut to attend the first ever Inbound Encore Conference. Hosted by Impact, an inbound marketing agency and HubSpot partner, Inbound Encore was a day of seminars and listening to some... read more.
YouTube Launches New Daily Highlight Reel of Viral Videos: ‘YouTube Nation’

YouTube Launches New Daily Highlight Reel of Viral Videos: ‘YouTube Nation’

By Zain Abouseido, Posted in Ideas

Today, YouTube launched a new daily series, YouTube Nation, which highlights the best and most enticing videos created on the video-sharing website. Produced by DreamWorks Animation and sponsored by Verizon, YouTube Nation will be available every weekday... read more.