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Your Google+ profile is a powerful device for communicating your identity, success, goals and interests to others. Major industry players now utilize their Google+ profile as a platform to establish their expertise and knowledge in a specified area. By... read more.

Last week, Google announced a new feature for business owners called “Google My Business,” which is meant to make it easier for customers to find businesses on Google. Prior to My Business, businesses had to create separate pages if they... read more.

When you type in “SEO” in search engines, the most common search results in 2014 are blog articles pondering the question, “Is SEO dead?” Because Google makes so many adjustments to its search engine algorithm every year,... read more.

Because most people are now finding the products they need primarily online, there has been a significant change in the way many brands advertise their products. As a result, search engine marketing (SEM) was born. SEM is one aspect of a successful... read more.

The past week has been an interesting one for all SEOs. Matt Cutts, head of Google’s Spam Team, made an announcement which stated that guest posting was dead. This left tons of search marketing professionals in an uproar because it seems like... read more.