Social

Brands on TikTok: Everything Marketers Need to Know

By Chris Bernstein, Posted in Digital Marketing, Social

TikTok is the new short-form video app quickly becoming the most popular social media channel amongst Generation Z (people born between 1995 - 2010). In fact, 66% of TikTok users are younger than 30. Marketers looking to stay on top of the latest social... read more.

Instagram Shopping 101

By Hudson Integrated, Posted in Digital Marketing, Ideas, Mobile, Social, Strategy

Instagram has experienced some major updates over the past year, but one of the most beneficial is the new Shopping feature. While there were some initial kinks, they’ve been working them out and making strides towards improving the user experience... read more.

Social Media Changes the Way Consumers Shop: Part Two

By Hudson Integrated, Posted in Branding, Content, Social, Strategy

In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In Part Two, I will dive into the do’s and... read more.

4 Reasons To Invest in Video Marketing

By Hudson Integrated, Posted in Digital Marketing, Social

If you pay attention to marketing trends, you know that video marketing is on the rise. From Instagram’s launch of live video to Facebook allowing users and brands to have a cover video rather than a static image, videos are now everywhere. If you... read more.

Pro Tips For Your Facebook Cover Video

By Kelsey Foy, Posted in Branding, Content, Design, Mobile, Social, Strategy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 65 million Facebook... read more.

What is Influencer Marketing?

By Chris Bernstein, Posted in Content, Social, Strategy

By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts. Some prominent marketers may warn that brands who neglect influencer marketing are missing... read more.

How Social Media Changes the Way Consumers Shop: Part One

By Kelsey Foy, Posted in Content, Ideas, Social, Strategy

Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media platforms. Learn how peer interactions on... read more.

Four Next-Level Tactics for Facebook Ad Campaigns

By Rania Eldekki, Posted in Social

When used properly, Facebook campaigns have the power to transform small and mid-sized businesses. But before you click that enticing “promote” button, make sure you know how to get the best return on your investment. Follow these four tips... read more.

How to Successfully Execute a Live Video

By Kelsey Foy, Posted in Content, Social

Online video streaming is quickly taking over the digital space and is expected to dominate 80 percent of all consumer internet traffic by 2019. Thrive in the digital world by connecting with your audience through live video. Read on to learn how live... read more.

6 Engaging Social Media Contests

By Chris Bernstein, Posted in Social

There are many ways to enhance audience engagement on social media, but one sure-fire technique to engage fans is a social media-based contest. Maybe you’ve considered a contest before, but didn’t know which one would best engage your... read more.

5 Brands Crushing it on Social Media

By Chris Bernstein, Posted in Social

We see so many brands and businesses posting on social media everyday, but there are some that do it exceptionally well. These brands know how to capture their audience’s attention and are innovators in their industries. They utilize each... read more.

Instagram Launches Live Video Feature

By Lauren Restaino, Posted in Content, Mobile, Social

If you kept up with social media trends in 2016, you know that live video streaming is where it’s at. Video is the most engaging content and has a record of high conversion rates. It makes complete sense that live streaming is becoming the hottest... read more.

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