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Strategy

Take Advantage of Landing Pages to Boost Conversions and SEO

Take Advantage of Landing Pages to Boost Conversions and SEO

By Hudson Integrated, Posted in Content, Search, Strategy

Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rates and SEO... read more.
7 Tips for Beginning Your Email Marketing Campaign

7 Tips for Beginning Your Email Marketing Campaign

By Kelsey Foy, Posted in Content, Ideas, Strategy

So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done wrong, you might remain a series of unopened emails,... read more.
Remaining Competitive in the New World of Ecommerce

Remaining Competitive in the New World of Ecommerce

By Daryl Bryant, Posted in Ideas, Mobile, Strategy

Imagine telling people ten years ago that in the very near future, we’d be able to easily make purchases from our cell phones, communicate with each other through watches, and have products shipped and delivered to our doorstep in the same day...by... read more.
Top 8 SEO Tools for Keyword Research

Top 8 SEO Tools for Keyword Research

By Lauren Restaino, Posted in Content, Search, Strategy

If you want your website to rank well on search engines, it’s important to make keyword research the foundation of your SEO or content marketing strategy. Choosing the right keywords is critical to successful SEO... read more.
4 SEO Bad Practices to Say Goodbye to in 2017

4 SEO Bad Practices to Say Goodbye to in 2017

By Lauren Restaino, Posted in Content, Search, Strategy

Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That’s why it is imperative to stay educated on... read more.
What is SEO and What Role Does it Play in Internet Marketing?

What is SEO and What Role Does it Play in Internet Marketing?

By Lauren Restaino, Posted in Content, Search, Strategy

Does your company need SEO? The answer is yes. Search Engine Optimization (SEO) is a non-paid strategy used to increase traffic to your web page. Think about the first place you go to find information on the internet. My go-to is Google. In fact, 93% of... read more.
What is Data-Driven Marketing?

What is Data-Driven Marketing?

By Samantha Pena, Posted in Strategy

You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[insert other type of digital marketing] – because... read more.
What is A/B Testing? A Beginner's Guide

What is A/B Testing? A Beginner's Guide

By Hudson Integrated, Posted in Strategy

With the rise of data-driven marketing, A/B testing (AKA ‘split testing’) is a hot topic in the digital marketing space. In simple terms, split testing refers to the process of testing one piece of web content against another similar piece of... read more.
What is Inbound Marketing?

What is Inbound Marketing?

By Samantha Pena, Posted in Strategy

Traditional Marketing is broken. 86% of people skip television ads. 200 million Americans have registered their phone numbers on the do not call list. Cold calling doesn’t work 90% of the time. Let’s face it: consumer behavior drastically... read more.
Pinterest: Manlier than You Thought

Pinterest: Manlier than You Thought

By Rania Eldekki, Posted in Strategy

Since launching in 2010, women have dominated Pinterest. Just three years ago, 80 percent of its users were female but studies show the amount of men using the visual discovery site has nearly tripled since then. Women are still Pinterest’s primary... read more.
5 Stats You Need to Know about Millennials and How to Market to Them

5 Stats You Need to Know about Millennials and How to Market to Them

By Samantha Pena, Posted in Strategy

Let’s get real for a second and talk about millennials. More specifically, let’s talk about how you can market to millennials, because they’re quite tricky to understand and elusive to reach. Born between 1981 and 2000, they grew up... read more.
How to Prevent People from Leaving Your Site

How to Prevent People from Leaving Your Site

By Samantha Pena, Posted in Strategy

Here’s a head-scratcher for you: You’re getting a lot of traffic on your site, but you see that your bounce rate is astronomically high. A lot of people are leaving your site, and you’re stumped as to why. Sometimes, a couple of... read more.