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Strategy

The Ultimate 2014 Holiday Ecommerce Marketing Checklist

The Ultimate 2014 Holiday Ecommerce Marketing Checklist

By Samantha Pena, Posted in Strategy

I have a confession to make. I hate shopping and I avoid the mall during the holiday seasons like the plague. There's just something about the rush of holiday shoppers, the jostle to the cash register, and dark spaces that smell overwhelmingly of... read more.
How to Promote Your Biz on Small Business Saturday

How to Promote Your Biz on Small Business Saturday

By Samantha Pena, Posted in Strategy

There’s Black Friday and Cyber Monday, but have you ever heard of Small Business Saturday? Well, it exists. Are you ready for it?  Held the Saturday after Thanksgiving, the day was ironically created by credit card giant American Express in... read more.
6 Tricks to Improve Your E-Commerce Checkout Conversions before the Holidays

6 Tricks to Improve Your E-Commerce Checkout Conversions before the Holidays

By Samantha Pena, Posted in Strategy

With the holidays fast approaching, is your e-commerce site designed and optimized for conversions? Implement these six tricks to improve your e-commerce site and increase your online sales.  Trick 1: Optimize for mobile Mobile optimization is one... read more.
4 Essential Elements to Boost Your Site Conversions

4 Essential Elements to Boost Your Site Conversions

By Samantha Pena, Posted in Strategy

Your website has one main goal: to generate more leads and customers. But you have one big problem: your website isn’t doing that. What could possibly be the problem?  These days, it’s harder to grab consumer interest right from the get... read more.
Increasing Conversion Rates Using Conversion Rate Optimization (CRO)

Increasing Conversion Rates Using Conversion Rate Optimization (CRO)

By Chelsea Kelsey, Posted in Strategy

Conversion Rate Optimization (CRO) has the ability to be a great addition to any company’s digital marketing efforts when done the right way. CRO is the process of optimizing your sponsored search ads, landing pages, and overall website design in... read more.
What Your Business Can Learn from These 4 World Cup Ads

What Your Business Can Learn from These 4 World Cup Ads

By Samantha Pena, Posted in Strategy

As the 2014 World Cup Games rage on in Brazil, big businesses are competing in their own games: which brand can produce the best, most viral advertisement?  Gaining people’s attention can be the most difficult advertising challenge, regardless... read more.
3 Ways an Integrated Approach Helps Your Business Grow

3 Ways an Integrated Approach Helps Your Business Grow

By Samantha Pena, Posted in Strategy

Let’s face it: in today’s day and age, most people are completely desensitized to brand messages, and understandably so. People are inundated with advertisements every single day. They see them on billboards and bus stops as they’re... read more.
3 Benefits of Outsourcing Your Marketing Efforts

3 Benefits of Outsourcing Your Marketing Efforts

By Samantha Pena, Posted in Strategy

Regardless of whether you are a small startup or a large corporation, balancing all the different facets of your business can become incredibly overwhelming very quickly. Your business’s success hinges not only on offering a unique product but also... read more.
Targeting Your Market

Targeting Your Market

By Chelsea Kelsey, Posted in Strategy

When businesses have an understanding of distinct customer needs, they also have the ability to be successful. The problem is that sometimes configuring this understanding isn’t so easy. It’s natural for a business to want to reach as many... read more.
3 Reasons Why You Shouldn’t Give up On Marketing

3 Reasons Why You Shouldn’t Give up On Marketing

By Samantha Pena, Posted in Strategy

Imagine this: your colleague tells you about a new opportunity, and as the enterprising individual you are, you are excited to get started on an uncharted business venture. However, you become impatient for your coworker to get back to you with details.... read more.
Is Your Outdated Website Hurting Marketing Efforts?

Is Your Outdated Website Hurting Marketing Efforts?

By Jason Tezgerevski, Posted in Strategy

Is your company's website keeping sales numbers down? These days, if your business lacks a strong website, any budget that is allocated towards online marketing could be counterproductive. Your brands website should be used as an effective marketing tool... read more.
How to Effectively Market Your eCommerce Site

How to Effectively Market Your eCommerce Site

By Jason Tezgerevski, Posted in Strategy

It is now easier than ever to market and sell your products online. However, simply having the tools to sell products doesn't mean that you will have success doing so. Listed below are some of the ways you can effectively market your site and help... read more.