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Strategy

By Samantha Pena, Posted in Strategy

Your website has one main goal: to generate more leads and customers. But you have one big problem: your website isn’t doing that. What could possibly be the problem?  These days, it’s harder to grab consumer interest right from the get... read more.

By Chelsea Kelsey, Posted in Strategy

Conversion Rate Optimization (CRO) has the ability to be a great addition to any company’s digital marketing efforts when done the right way. CRO is the process of optimizing your sponsored search ads, landing pages, and overall website design in... read more.

By Samantha Pena, Posted in Strategy

As the 2014 World Cup Games rage on in Brazil, big businesses are competing in their own games: which brand can produce the best, most viral advertisement?  Gaining people’s attention can be the most difficult advertising challenge, regardless... read more.

By Samantha Pena, Posted in Strategy

Let’s face it: in today’s day and age, most people are completely desensitized to brand messages, and understandably so. People are inundated with advertisements every single day. They see them on billboards and bus stops as they’re... read more.

By Samantha Pena, Posted in Strategy

Regardless of whether you are a small startup or a large corporation, balancing all the different facets of your business can become incredibly overwhelming very quickly. Your business’s success hinges not only on offering a unique product but also... read more.

By Chelsea Kelsey, Posted in Strategy

When businesses have an understanding of distinct customer needs, they also have the ability to be successful. The problem is that sometimes configuring this understanding isn’t so easy. It’s natural for a business to want to reach as many... read more.

By Samantha Pena, Posted in Strategy

Imagine this: your colleague tells you about a new opportunity, and as the enterprising individual you are, you are excited to get started on an uncharted business venture. However, you become impatient for your coworker to get back to you with details.... read more.

By Jason Tezgerevski, Posted in Strategy

Is your company's website keeping sales numbers down? These days, if your business lacks a strong website, any budget that is allocated towards online marketing could be counterproductive. Your brands website should be used as an effective marketing tool... read more.

By Jason Tezgerevski, Posted in Strategy

It is now easier than ever to market and sell your products online. However, simply having the tools to sell products doesn't mean that you will have success doing so. Listed below are some of the ways you can effectively market your site and help... read more.

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