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How to Effectively Market Your eCommerce Site

How to Effectively Market Your eCommerce Site

It is now easier than ever to market and sell your products online. However, simply having the tools to sell products doesn't mean that you will have success doing so. Listed below are some of the ways you can effectively market your site and help increase sales.

Get Social!

Facebook ads allow you to promote your site to millions of people. Furthermore, the ads can be targeted to different segments that you are marketing to. If you were selling children's toys, you could have one message geared toward the children and another message convincing the parents why they should buy the toys. Once the parent clicks on the ad, your site can direct them to a checkout page or allow the parent to compare pricing options before confirming the purchase.

Organic Traffic Is Still Valuable

Those who run eCommerce sites need to appreciate the value of SEO. Optimizing your content for search engines puts your site higher on the list of search results for keywords that you are targeting. Earning targeted traffic for your site makes it more likely that those who reach your site are going to buy your products or services. The best part about organic traffic is that you don't have to pay a cent to get it.

Content Marketing

Content marketing can be another great way to gain targeted traffic to your site. When you submit an article to an article directory or post to your site's blog, your readers can read and share that content with others. The goal is to get your audience to give you their email address or to follow you on social media. While it is nice to have a particular post lead to increased sales, the idea is to raise awareness for your site and get more people talking about it to their friends and family members.

Offer Promotional Deals to New Customers

Try posting ads online offering a free t-shirt or a coupon for 50 percent off their first purchase. This generates interest in your site and lets people try out your product or service without committing too much of their money. If you are running a new online store, it is important that your site is positively received. Therefore, you need to make sure that your early customers become repeat customers and ambassadors for your brand.

An eCommerce site doesn't require a lot of time or money to start. However, it does take time and energy to make it a success. Strong marketing techniques combined with a quality product will make it easy for your site to become profitable a short time after it launches.

How We're Helping NJ Businesses Go Digital

We're proud to announce our partnership with the NJEDA Ecommerce Technical Assistance Program to help support small businesses in New Jersey. Click here for more on the program or to apply for assistance, or contact us to learn more.