#2. Promote Something New
A Facebook cover video is the perfect free advertising space to promote a new service, product, or event, and to generate online buzz.
You may want to consider a product action demo or explanation video, as long as it can be done with visuals and minimal text to avoid confusion.
Let's take a look at the GoPro video below. This small, portable, durable video camera has become a popular accessory for thrill seekers, travelers, and people looking to record their memories from a more unique perspective.
The brand’s cover video uses footage from the GoPro to highlight the product’s usage, durability, and capabilities, while entertaining the viewer with a cute French Bulldog. GoPro changes their cover video frequently, each time with a different video recorded through the product’s lense.