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What Your Business Can Learn from These 4 World Cup Ads

What Your Business Can Learn from These 4 World Cup Ads

By Samantha Pena, Posted in Strategy

As the 2014 World Cup Games rage on in Brazil, big businesses are competing in their own games: which brand can produce the best, most viral advertisement?  Gaining people’s attention can be the most difficult advertising challenge, regardless... read more.
Google Plus Takes on SEO

Google Plus Takes on SEO

By Chelsea Kelsey, Posted in Search

Google Plus has become the second largest social networking site in the world after Facebook. There are an estimated 540 million users connecting through Google Plus, but that is not the website’s only upside. Believe it or not, Google Plus has a... read more.
Secrets to Creating Compelling Social Media Graphics

Secrets to Creating Compelling Social Media Graphics

By Jason Tezgerevski, Posted in Social

When people consume content online, they want something that they can easily scan to get the information that they need as soon as possible. If you are giving your customers a wall of text or pictures that don't provide a concise visual message, you may... read more.
Free Blog Photo Resources

Free Blog Photo Resources

By Chelsea Kelsey, Posted in Content

 What is it that truly drives customers to read your blogs? Of course a catchy title is helpful in reeling people in, but there’s one more thing that can make or break your blog posts: photos. Photos for blogs can be complicated because you... read more.
3 Ways an Integrated Approach Helps Your Business Grow

3 Ways an Integrated Approach Helps Your Business Grow

By Samantha Pena, Posted in Strategy

Let’s face it: in today’s day and age, most people are completely desensitized to brand messages, and understandably so. People are inundated with advertisements every single day. They see them on billboards and bus stops as they’re... read more.
Make the Most Out of Your Google+ Profile

Make the Most Out of Your Google+ Profile

By Jason Tezgerevski, Posted in Search

Your Google+ profile is a powerful device for communicating your identity, success, goals and interests to others. Major industry players now utilize their Google+ profile as a platform to establish their expertise and knowledge in a specified area. By... read more.
3 Benefits of Outsourcing Your Marketing Efforts

3 Benefits of Outsourcing Your Marketing Efforts

By Samantha Pena, Posted in Strategy

Regardless of whether you are a small startup or a large corporation, balancing all the different facets of your business can become incredibly overwhelming very quickly. Your business’s success hinges not only on offering a unique product but also... read more.
Google My Business: A New Way to Connect Businesses with Customers

Google My Business: A New Way to Connect Businesses with Customers

By Samantha Pena, Posted in Search

Last week, Google announced a new feature for business owners called “Google My Business,” which is meant to make it easier for customers to find businesses on Google. Prior to My Business, businesses had to create separate pages if they... read more.
5 Summer Social Media Trends for Your Business

5 Summer Social Media Trends for Your Business

By Jason Tezgerevski, Posted in Social

Advertising and marketing remain key to improving profits by increasing your number of clients. Successful digital marketing strategies involve understanding consumer demographics, meeting client needs and reaching them by advertising in locations... read more.
Targeting Your Market

Targeting Your Market

By Chelsea Kelsey, Posted in Strategy

When businesses have an understanding of distinct customer needs, they also have the ability to be successful. The problem is that sometimes configuring this understanding isn’t so easy. It’s natural for a business to want to reach as many... read more.
Facebook Launches Audio Recognition Feature

Facebook Launches Audio Recognition Feature

By Jason Tezgerevski, Posted in Social

Innovative business owners should turn a keen ear to Facebook's latest integration of user friendliness and data collection. Facebook's latest feature involves audio recognition, makes it easier than ever to report what shows and music users are enjoying... read more.
3 Reasons Why You Shouldn’t Give up On Marketing

3 Reasons Why You Shouldn’t Give up On Marketing

By Samantha Pena, Posted in Strategy

Imagine this: your colleague tells you about a new opportunity, and as the enterprising individual you are, you are excited to get started on an uncharted business venture. However, you become impatient for your coworker to get back to you with details.... read more.