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By Chelsea Kelsey, Posted in Social

It seems as though the entire world is obsessed with the photo and video sharing app, Instagram. The platform provides a fun way to share with your friends what your day holds, whether it’s a photo with friends at an exciting destination, some cool... read more.

By Chelsea Kelsey, Posted in Social

Twitter has become a go-to social media platform amongst celebrities, athletes, and even politicians. It provides a great way for public figures to communicate personally with their followers and fans, thus creating (or at least mimicking) personal... read more.

By Samantha Pena, Posted in Social

You know that age-old proverb, “It’s not what you know but who you know”? With the proliferation of businesses and the rise of social networking, this saying stands even truer today. Now, you might be skeptically thinking,... read more.

By Jason Tezgerevski, Posted in Social

If you are looking for a unique way to market your company, you should try considering tools such as Instagram to do so. Instagram is a social platform where businesses can showcase brand culture, company news, product releases and more. Here are ten... read more.

By Samantha Pena, Posted in Search

When you type in “SEO” in search engines, the most common search results in 2014 are blog articles pondering the question, “Is SEO dead?” Because Google makes so many adjustments to its search engine algorithm every year,... read more.

By Samantha Pena, Posted in Search

Because most people are now finding the products they need primarily online, there has been a significant change in the way many brands advertise their products. As a result, search engine marketing (SEM) was born. SEM is one aspect of a successful... read more.

By Jason Tezgerevski, Posted in Social

When a business connects with customers through social media, engagement is crucial. Being mindful of the customer's time, daily needs, and stress level can go far in establishing a genuine connection with that customer. This means that a business should... read more.

By Samantha Pena, Posted in Branding

Imagine meeting someone for the first time. You either click with the person or you learn that you don’t have many commonalities, at which point, you either become friends or you part ways. A brand/consumer relationship works very much in the same... read more.

By Jason Tezgerevski, Posted in Content

Using email to market to your customers is a shrewd and savvy way to increase engagement with readers as well as increase sales. However, you cannot simply send an email to random people and expect results. Listed below are a few informative tips to help... read more.

By Samantha Pena, Posted in Branding

In a world where every company is vying for attention, it is not always easy to drown out the competition and have your company’s voice heard above all the rest. How, then, can you brand your company so that it is not only different from your... read more.

By Samantha Pena, Posted in Branding

While some may say that bad publicity is better than no publicity, this particular line of thinking becomes highly questionable when companies adopt that line of thinking for their social media strategy. Although there are certainly some brands that... read more.

By Samantha Pena, Posted in Design

When you go to your website, what do you see? Do you see a site that you are proud to own and be able to say “Yes, this is my company”? Or do you see a site that makes you bow your head in embarrassment, a site that makes you want to... read more.