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Uniquely Branding your Business in 2 Simple Steps

Uniquely Branding your Business in 2 Simple Steps

By Samantha Pena, Posted in Branding

In a world where every company is vying for attention, it is not always easy to drown out the competition and have your company’s voice heard above all the rest. How, then, can you brand your company so that it is not only different from your... read more.
US Airways Blunder and Beyond: How to Avoid Failing on Social Media

US Airways Blunder and Beyond: How to Avoid Failing on Social Media

By Samantha Pena, Posted in Branding

While some may say that bad publicity is better than no publicity, this particular line of thinking becomes highly questionable when companies adopt that line of thinking for their social media strategy. Although there are certainly some brands that... read more.
3 Steps to Website Success

3 Steps to Website Success

By Samantha Pena, Posted in Design

When you go to your website, what do you see? Do you see a site that you are proud to own and be able to say “Yes, this is my company”? Or do you see a site that makes you bow your head in embarrassment, a site that makes you want to... read more.
Out With the Old, In With the New: Could Your Business Use Some Spring Cleaning?

Out With the Old, In With the New: Could Your Business Use Some Spring Cleaning?

By Hudson Integrated, Posted in Branding, Design, Hudson

By now you’ve probably been exposed to spring cleaning—whether participating it in or observing others do it. Well, this spring we decided to put our own spin on the infamous seasonal cleaning extravaganza: we revamped our website and... read more.
The Value of Quality Website Content

The Value of Quality Website Content

By Jason Tezgerevski, Posted in Content

The value of quality content should not be overstated. If you don't have what your readers are looking for, they are not going to want to recommend your page to their friends or share links to your blog on their social media channels. Listed below are... read more.
3 Rules for Branding Beginners

3 Rules for Branding Beginners

By Samantha Pena, Posted in Branding

When starting a new business or attempting to rebrand an old one, going back to a blank drawing board can be intimidating. However, turning your business into a brand is certainly possible when equipped with the right tools and knowledge to do so. Here... read more.
5 Key Benefits of Creating a Responsive Website

5 Key Benefits of Creating a Responsive Website

By Jason Tezgerevski, Posted in Design

If you are going to run an eCommerce store, you need to have a site that is responsive and optimized for the needs of those using mobile devices. While few businesses currently optimize content for mobile devices, that will need to change. Listed below... read more.
2 Big Problems Your Business Has That Going Mobile Can Fix

2 Big Problems Your Business Has That Going Mobile Can Fix

By Samantha Pena, Posted in Content

In our current digital age where smart phones and tablets are becoming the primary way users interact with the Web, you need to seriously rethink your marketing strategy and decide if your business can benefit from a stronger mobile presence. Your... read more.
The Best (and Worst) Tried and Tested Times to Post on Social Media

The Best (and Worst) Tried and Tested Times to Post on Social Media

By Samantha Pena, Posted in Content

Although there are lots of articles floating around the Internet about optimal posting times on social media, it can often get confusing when people have such differing takes on posting times and user habits. There is definitely an art to social media,... read more.
20 Tips to Take Your Content to the Next Level

20 Tips to Take Your Content to the Next Level

By Zain Abouseido, Posted in Content

Do you ever struggle when it comes to crafting content for your blog? Are you constantly wondering what your viewer’s actually want to see?  If this applies to you, then pat yourself on the shoulder. Writing content is one thing, but writing... read more.
5 Unique Board Ideas You Never Thought to Create on Pinterest

5 Unique Board Ideas You Never Thought to Create on Pinterest

By Samantha Pena, Posted in Social

Social media platforms attract millions of online users on a daily basis, making them the perfect place to cultivate your business’s online presence. One such platform that your business should not ignore is Pinterest.Though Pinterest for Business... read more.
7 Tips to Create Blog Posts People Love to Share

7 Tips to Create Blog Posts People Love to Share

By Zain Abouseido, Posted in Content

Blog writing is unlike any other type of writing.  As a blogger, your goal is to share your ideas or messages to a target audience for a specific outcome. You can blog write for brand awareness, or to spread your own ideas. Regardless of the intent,... read more.