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Digital Marketing Tips for Small Business Saturday 2019

Digital Marketing Tips for Small Business Saturday 2019

By Chris Bernstein, Posted in Digital Marketing

Shoppers spent a whopping $17.8 billion on Small Business Saturday last year, according to NFIB. Started by American Express in 2010, Small Business Saturday was created to support small businesses across the country. What started as an idea to... read more.
5 Useful Tips to Become an Expert Copywriter

5 Useful Tips to Become an Expert Copywriter

By Hudson Integrated, Posted in Branding, Content

Writing and copywriting are two different skills, yet people often use the terms synonymously. A writer or journalist writes articles that are fact-based and inherently informative. A copywriter writes advertisements and promotional materials, meaning... read more.
Interning at Hudson: Cole’s Inside Look

Interning at Hudson: Cole’s Inside Look

By Hudson Integrated, Posted in Hudson

When searching for an internship, it can be hard to understand what your role will look like and how the company runs, especially if it’s your first one. To alleviate as much uncertainty as possible, we sit down and chat with our interns to give... read more.
4 Content Strategy Tips that Convert

4 Content Strategy Tips that Convert

By Hudson Integrated, Posted in Content

Chances are, your business isn’t the only one of its kind, which begs the question: why should customers choose your company over companies which offer the same products or services? And more specifically, what about your website makes your... read more.
Hudson Summer 2019

Hudson Summer 2019

By Hudson Integrated, Posted in Hudson

Summer 2019 was a summer to remember, and we’ve got the memories to prove it! Each year, we ask our team to share what their favorite summer memory was to close out the season and welcome the next one. Keep reading to see how Team Hudson spent... read more.
8 Pro Tips for Better Conversion Rates

8 Pro Tips for Better Conversion Rates

By Rania Eldekki, Posted in Digital Marketing, Ecommerce

By settling for average conversion rates, you could be missing out on hundreds of thousands of dollars each year in customer sales. Raise the bar with these 8 tips for improving conversion rates and getting stellar... read more.
Brands on TikTok: Everything Marketers Need to Know

Brands on TikTok: Everything Marketers Need to Know

By Chris Bernstein, Posted in Digital Marketing, Social

TikTok is the new short-form video app quickly becoming the most popular social media channel amongst Generation Z (people born between 1995 - 2010). In fact, 66% of TikTok users are younger than 30. Marketers looking to stay on top of the latest social... read more.
4 Digital Marketing Tips to Take Your Accounting Firm to the Next Level

4 Digital Marketing Tips to Take Your Accounting Firm to the Next Level

By Hudson Integrated, Posted in Digital Marketing

Thirty years ago, your accounting firm probably took out an ad in the Yellow Pages, rented a billboard, and made sure their phone number and business hours were clearly listed on the door. That was advertising in a nutshell for most small businesses.... read more.
A Day Spent With Habitat for Humanity

A Day Spent With Habitat for Humanity

By Hudson Integrated, Posted in Hudson

Put on your hard hats — the Hudson team is back at it with another volunteer project! After volunteering for Morris Habitat for the first time last year, we couldn’t wait to do it... read more.
How to Start an Ecommerce Business

How to Start an Ecommerce Business

By Hudson Integrated, Posted in Ecommerce

Starting an ecommerce business isn’t as difficult as you’d imagine, but there are certain steps you have to take in order to get up and running. You want your store to be accessible, legal, and financially sound, all while providing excellent... read more.
3 Ways Visual Search is Changing SEO

3 Ways Visual Search is Changing SEO

By Hudson Integrated, Posted in Search

Google Lens and Pinterest are both examples of visual search engines. They allow users to snap a photo and search using the image rather than typing in text. These visual search engines are changing the way users search the internet, and SEO is changing... read more.
How to Spot a Bad Graphic Designer

How to Spot a Bad Graphic Designer

By Steph Williamson, Posted in Design

Have you ever visited a website and fallen in love with how beautiful it looked? Or left a site having accomplished exactly what you went there to do? Most likely, it’s because the business or brand hired an expert graphic designer to create a... read more.

How We're Helping NJ Businesses Go Digital

We're proud to announce our partnership with the NJEDA Ecommerce Technical Assistance Program to help support small businesses in New Jersey. Click here for more on the program or to apply for assistance, or contact us to learn more.