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The Ultimate 2014 Holiday Ecommerce Marketing Checklist

The Ultimate 2014 Holiday Ecommerce Marketing Checklist

By Samantha Pena, Posted in Strategy

I have a confession to make. I hate shopping and I avoid the mall during the holiday seasons like the plague. There's just something about the rush of holiday shoppers, the jostle to the cash register, and dark spaces that smell overwhelmingly of... read more.
How to Promote Your Biz on Small Business Saturday

How to Promote Your Biz on Small Business Saturday

By Samantha Pena, Posted in Strategy

There’s Black Friday and Cyber Monday, but have you ever heard of Small Business Saturday? Well, it exists. Are you ready for it?  Held the Saturday after Thanksgiving, the day was ironically created by credit card giant American Express in... read more.
Email Marketing Tips from Google’s Inbox App

Email Marketing Tips from Google’s Inbox App

By Samantha Pena, Posted in Content

For all of you who don’t keep your ear to the proverbial Google ground, eager to learn of any new updates or product launches from the ultimate Web master itself, you may not have heard of Inbox, Google’s latest and greatest. Inbox is a... read more.
5 Simple Steps to Writing a Darn Good Blog

5 Simple Steps to Writing a Darn Good Blog

By Samantha Pena, Posted in Content

Content is currency these days, and attempting to survive in the online world without evergreen blogs to draw more eyeballs to your site is a little akin to owning a bank account with nothing inside it. Therefore, provide value to your customers by... read more.
Why Local SEO is More Important after the Pigeon Update

Why Local SEO is More Important after the Pigeon Update

By Samantha Pena, Posted in Search

You ever hear that business mantra, “It’s all about location, location, location”? Well, I’m here to tell you that it’s true. Last week, I talked about how to clean up your backlinks in order to avoid any Google penalties.... read more.
How to Get Your Rankings Back Post-Penguin 3.0

How to Get Your Rankings Back Post-Penguin 3.0

By Samantha Pena, Posted in Search

Has your site seen a severe drop in rankings almost overnight? Or your site has disappeared from search results for the keywords you’ve always appeared for? Then you’ve probably been hit by Penguin 3.0, Google’s latest algorithm change... read more.
6 Tricks to Improve Your E-Commerce Checkout Conversions before the Holidays

6 Tricks to Improve Your E-Commerce Checkout Conversions before the Holidays

By Samantha Pena, Posted in Strategy

With the holidays fast approaching, is your e-commerce site designed and optimized for conversions? Implement these six tricks to improve your e-commerce site and increase your online sales.  Trick 1: Optimize for mobile Mobile optimization is one... read more.
3 Old SEO Practices Gone Bad and How to Fix Them (Immediately)

3 Old SEO Practices Gone Bad and How to Fix Them (Immediately)

By Samantha Pena, Posted in Search

There are two types of SEOs: the white hats and the black hats. Today, we’re going to talk about black-hat SEO, which if you haven’t already guessed, is the kind that will get your site penalized.  Although optimizing your website is... read more.
Primer: Google’s New iOS App for Startups

Primer: Google’s New iOS App for Startups

By Samantha Pena, Posted in Content

Need a mini-marketing lesson? Google’s got you covered.  Just yesterday, Google rolled out a new iOS app called Primer, a sleek-looking mobile app aimed at teaching startups the fundamentals of online marketing without them having to read... read more.
4 Essential Elements to Boost Your Site Conversions

4 Essential Elements to Boost Your Site Conversions

By Samantha Pena, Posted in Strategy

Your website has one main goal: to generate more leads and customers. But you have one big problem: your website isn’t doing that. What could possibly be the problem?  These days, it’s harder to grab consumer interest right from the get... read more.
3 Advertising Lessons from Starbucks, RE2PECT, and TOMS: Why Good Marketing Equals Good Branding

3 Advertising Lessons from Starbucks, RE2PECT, and TOMS: Why Good Marketing Equals Good Branding

By Samantha Pena, Posted in Branding

Have you ever read a book so good that the story has stayed with you, even to this day? That’s what good advertising should do: tell a story worth remembering. Because of the staggering amount of businesses out there advertising their products and... read more.
3 Exciting Web Trends That Should Shape Your Business Strategy

3 Exciting Web Trends That Should Shape Your Business Strategy

By Samantha Pena, Posted in Ideas

Visualize this: you’re still using an old iPhone that dates all the way back to the pre-flat design iOS, but you’re growing tired of your dinosaur phone and want to upgrade. You’re having trouble deciding whether you should stick with... read more.