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5 BIG SEO Mistakes You Might Be Making for Your New Website

5 BIG SEO Mistakes You Might Be Making for Your New Website

By Samantha Pena, Posted in Search

  With all the moving pieces involved in the design and development process of creating a new website, it can be incredibly easy to overlook SEO. However, SEO is not a post-site launch process.   Incorporating SEO best practices prior to... read more.
3 Digital Marketing Tips to Jumpstart Your Startup

3 Digital Marketing Tips to Jumpstart Your Startup

By Brittni Landers, Posted in Branding

You have your Startup, and you’ve determined your target market. What now? Now you need to reach them. The following tips will help you do just that: Tip #1: Promote user engagement and interaction on social media Think about any professional... read more.
3 Questions to Ask about Your Site’s Mobile Design (and How to Improve It)

3 Questions to Ask about Your Site’s Mobile Design (and How to Improve It)

By Samantha Pena, Posted in Mobile

The relevance and need for mobile-friendly design is apparent by all the staggering statistics I’m finding about mobile. For example, studies have proven that consumer behavior has shifted to integrate mobile in day-to-day activities, especially... read more.
The Quality Update: Google’s Latest Algorithm Change

The Quality Update: Google’s Latest Algorithm Change

By Samantha Pena, Posted in Search

Have you been seeing a fluctuation in your keyword rankings over the last month? You’re not alone.  Google announced just two days ago that they’ve been making changes to their search algorithm – and already, it’s been... read more.
7 Local SEO Factors That Increase Your Local Search Visibility

7 Local SEO Factors That Increase Your Local Search Visibility

By Samantha Pena, Posted in Search

One of the biggest struggles for any local business is how to get more visibility on search in order to get people to visit their storefront or give them a call. Now for the most part, the problem stems from not having a good SEO strategy in place -... read more.
Why You Should Care About the Mobile Algorithm Update

Why You Should Care About the Mobile Algorithm Update

By Samantha Pena, Posted in Mobile

It’s not long now until Google changes their algorithm (again) to better accommodate the surge in mobile search that has occurred within the last couple of years. Is your website ready for the update?   Here are 5 things we know about... read more.
Why Not Having a Mobile-Friendly Site Lowers Your Sales Profit

Why Not Having a Mobile-Friendly Site Lowers Your Sales Profit

By Samantha Pena, Posted in Mobile

Imagine this scenario. You're about to open up shop for the day and you (happily) discover that there are 100 people already standing outside your storefront, eager to buy your products. You open your doors, thinking it's gonna be a great day. However,... read more.
Mobile Usability Will Be a Ranking Factor by April 21

Mobile Usability Will Be a Ranking Factor by April 21

By Samantha Pena, Posted in Mobile

Over the last couple of months, Google has been dropping hints left and right about the overwhelming need and importance for sites to be mobile-friendly. From noting which sites are “mobile-friendly” on mobile searches to sending messages to... read more.
Instructions on How to Leave a Google Plus Review

Instructions on How to Leave a Google Plus Review

By Samantha Pena, Posted in Search

If you're reading this blog, you probably already know why your business needs a Google+ page, so there's no need to rehash that topic. Instead, let's talk about how to leave reviews on Google business pages.  Whether you directly... read more.
3 Reasons Why Google Plus is Essential for Businesses

3 Reasons Why Google Plus is Essential for Businesses

By Samantha Pena, Posted in Search

These days, it’s pretty much a no-brainer for businesses to claim – at the very least – a Facebook, Twitter, and/or LinkedIn company page. A strong social media presence can not only help build your brand but may also start affecting... read more.
7 Tried-and-True Elements of a Profitable Website

7 Tried-and-True Elements of a Profitable Website

By Samantha Pena, Posted in Design

So you’re in the market for a new website – or you have a website and you’re wondering what to do with it.  How do you know a) what makes a website great and b) how to use your website to get more leads and customers? It’s... read more.
How to Market Your Business on Instagram

How to Market Your Business on Instagram

By Caitlyn Kneafsey, Posted in Social

Since launching in 2010, Instagram has grown into one of the leading social media platforms. With over 300 million active users, as well as 70 million photos and videos shared daily, the app has an immense amount of potential for brands. Instagram for... read more.