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Careers at Hudson

SEO/SEM Specialist

Overview

The SEO/SEM Specialist will manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics. The specialist will devise content strategies, research and test keywords, manage Pay-Per-Click campaigns, analyze click-through data, and identify synergies between SEO and SEM to inform both strategies.

Responsibilities

  • Review and analyze company and clients’ sites for areas of improvement
  • Develop keyword and contextual search strategies
  • Manage pay-per-click campaigns
  • Write effective headlines, copy, and websites
  • Develop relationships with industry publications and bloggers
  • Understand use of landing pages and how to write effective call-to-actions
  • Work with analytics team to strategize on ways to improve and track site performance
  • Stay up to date with SEO blogs and best practices, using resources like SEOMoz and Google Webmaster tools
  • Manage outreach and link-building efforts to drive visibility within search engines
  • Take key concepts and extrapolate to metrics and reporting
  • Work within cross-functional teams and integrate SEM campaigns and SEO approach within all applicable client online media campaigns
  • Manage campaign budgets and forecasts

Requirements

  • Bachelor's degree
  • Has a strong understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building
  • Proficiency with Analytics and PPC platforms (AdWords, Bing, FBX)
  • Must be familiar with all tactical facets of marketing: e-newsletter, traditional publications, SEO, SEM, social media, webinars, and digital media buys
  • Proficiency with Microsoft suite, including Excel, Google Docs, etc.

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