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Careers at Hudson

SEO/SEM Specialist


The SEO/SEM Specialist will manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics. The specialist will devise content strategies, research and test keywords, manage Pay-Per-Click campaigns, analyze click-through data, and identify synergies between SEO and SEM to inform both strategies.


  • Review and analyze company and clients’ sites for areas of improvement
  • Develop keyword and contextual search strategies
  • Manage pay-per-click campaigns
  • Write effective headlines, copy, and websites
  • Develop relationships with industry publications and bloggers
  • Understand use of landing pages and how to write effective call-to-actions
  • Work with analytics team to strategize on ways to improve and track site performance
  • Stay up to date with SEO blogs and best practices, using resources like SEOMoz and Google Webmaster tools
  • Manage outreach and link-building efforts to drive visibility within search engines
  • Take key concepts and extrapolate to metrics and reporting
  • Work within cross-functional teams and integrate SEM campaigns and SEO approach within all applicable client online media campaigns
  • Manage campaign budgets and forecasts


  • Bachelor's degree
  • Has a strong understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building
  • Proficiency with Analytics and PPC platforms (AdWords, Bing, FBX)
  • Must be familiar with all tactical facets of marketing: e-newsletter, traditional publications, SEO, SEM, social media, webinars, and digital media buys
  • Proficiency with Microsoft suite, including Excel, Google Docs, etc.

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How We're Helping NJ Businesses Go Digital

We're proud to announce our partnership with the NJEDA Ecommerce Technical Assistance Program to help support small businesses in New Jersey. Click here for more on the program or to apply for assistance, or contact us to learn more.