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Amazon Strategy

When Advertising Cost of Sale (ACoS) is down and sales rank is up, life is good. But in the competitive world of Amazon, that's much easier said than done, and it can vary from day-to-day as new sellers emerge. To truly compete (and thrive) on Amazon, you need a holistic Amazon marketing strategy that accounts for the ebbs and flows of the competition. We handle everything from Amazon SEO, content optimization, advertising, and brand store services to become an extension of your team. You can rely on us to implement Amazon best practices, provide detailed reporting, and drive new customer acquisition.

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How we can help

Keyword Research

Users on Amazon might describe your product in a few different ways, but we describe Amazon users in one way: potential buyers. We employ Amazon keyword research to locate both the high-volume search terms and the low-cost, long-tail keywords your competitors might have missed. While we may implement new keywords to increase your visibility, we stay solely focused on optimizing your Amazon listings to sell more products to more customers.

Competitive Research

We analyze your competitor’s brand values and pricing to gauge the market, but we take our competitive research a step further by digging into your competitors’ top selling ASINs, Amazon A+ content, ad placement, and everything in-between. Our goal is to learn your Amazon competitors inside and out so we can out-maneuver them in search results.

Product Listing and A+ Content Optimization

Once our research is done, we’ll create product listings and A+ content to jumpstart the “flywheel” that Amazon is known for — getting you traffic, sales, and valued reviews. Our team of SEO strategists, writers, designers, and marketers will work together to make your Amazon listing as engaging and informative as possible through strategic keyword placement, eye-catching visuals, and stellar copywriting.

Store Page Setup and Optimization

Product listings and A+ content can only say so much about your business. Creating a carefully branded Amazon store can let you tell your brand’s story and show off all your ASINs in one place. After all, a product is just something in a box until there’s a brand to back it up.

Sponsored Ads

If you’re selling on Amazon, it makes sense to drive traffic to your Amazon listings with engaging ads that target top keywords and competitor listings. Amazon sponsored ads are also highly effective in building brand awareness if placed strategically, and we can help you do exactly that. If you’re already running Amazon ads, we can audit your current brand ads, sponsored product ads, and display ads to make sure you’re positioned in front of the right audiences.

Product Review Management

Amazon reviews are (almost) as important as sales. When’s the last time you made a purchase on Amazon without reading reviews? We’ll help you create workflows to get more 5-star feedback and manage incoming responses in real-time. We can also help craft friendly responses to negative reviews to keep your brand reputation intact.

Product Photo Shoots / Image Optimization

Never underestimate the power of a great product image. Customers get just as much out of your Amazon product images as they do the rest of your product listing. This includes well-lit, traditional product photos, but it also includes graphically-enhanced images which highlight or list out your product’s features or benefits. Our creative team can guide your product photo shoots, as well as enhance those photos with graphics and text to tell the full product story. 

Buy Box Monitoring

Simply put - winning the buy box means winning the sale. If you’re selling the same products as your competitors, don’t let them undercut your efforts and steal your potential revenue. We help monitor your inventory and identify unauthorized sellers to keep the buy box, protecting your revenue and brand reputation.

Natural Cell Amazon Store Screenshots
Artisan L'uxe Amazon A+ Content Screenshots