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Analytics & Optimization

Strategy doesn’t end after execution. If anything, that’s where the process begins all over again. With an obsession for metrics and an eye for insights, our data analysts will happily weed through rows and rows of data to discover the gaps, project the opportunities, and deliver rich, actionable insights that lead to your business’s online success.

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How we can help

Reporting

If users visit a website but no one reports on performance, does it even make a sound? You get the idea. Reporting provides the vitals of your website and users, so you know what’s working and what needs to change moving forward. We provide detailed reports along with data-driven recommendations so you can rest assured that you’re getting the most out of your website at all times.

A/B and Multivariate Testing

Do you know if the green button will outperform the blue button? Or if layout 1 records more sales than layout 2? If not, then test! With benefits like improved conversion rates, lower bounce rates, and higher customer values, A/B and multivariate testing are the keys to unlocking the best version of your website.

Heatmaps and UX Insights

Want to improve your customer’s experience? Watch and learn. We integrate with a number of heatmap and UX tools so we can see precisely where your customers are spending their time. Our ongoing process of collecting behavioral trends, testing, and rolling out design updates keeps your site on the cutting edge based on what your users want.