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Paid Advertising Strategy

We’re not fans of wasted ad impressions or meaningless clicks across your digital paid advertising search, display, retargeting, social, and PPC campaigns. We're in favor of extremely targeted lead acquisition, proper pay-per-click management, precision-controlled budgets, performance-driven execution, and advanced split testing strategies.  More simply, our team's focus is spent on managing your digital advertising campaigns, paid media, and paid social ads to ensure they make the greatest impact on your bottom line. Even though we're a NJ Ad Agency, we run local, national, and ecommerce digital paid advertising campaigns for many clients.  Whether you have several thousand dollars or several million dollars, you pay directly to the ad platform, and we’ll manage your campaigns from there.

Check out why we're a top paid advertising agency.

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How we can help

Search Campaigns

From branded campaigns to long-tail keywords, paid search campaign strategy and management is key for getting the most out of your advertising budget and meeting key business goals. Based on your industry and competitive landscape, we will identify the best queries for your business in order to yield the greatest results.

Display Ads

Designing beautiful, engaging display ads is one thing, But knowing how to optimize your campaigns and audiences for improved brand awareness, customer retargeting, and sales acquisition is another story.  We have years of experience managing and optimizing display and native ad campaigns for clients in dozens of industries

Retargeting Ads

97% of people who visit your website for the first time will most likely leave without buying from you on that first go around. So if you pay to drive a visitor to your website, but then they close out, they are most likely gone forever... unless you bring them back.  This is what we do when we run advanced retargeting ads for our clients.  Have you ever been on a website checking out a product, to then close the browser and hop on over to your social media profiles to see that same product being targeted to you in an ad right in your news feed?  Seems creepy, right?  I get it, but as marketers that is what we need to do.  We need to take advantage of every web visitor and work diligently and strategically to stay in the forefront of their mind and bring them back to your website to buy that product when they are good and ready.  Don't let your website visitors slip away and lose them to your competition.  Let our agency run advanced retargeting campaigns so we can keep your brand top of mind to increase your conversions and revenue.

Social Ads

Whether your business is B2B, B2C, or a combination of both, our team of seasoned advertisers can help get your brand in front of the right people, at the right time, on the right social platforms. We start by researching your brand, audience, and competitors, and then developing a social advertising strategy based on those insights. We’ll create compelling ad copy and graphics, set up precise audience targeting, A/B test campaigns, and track all the data we collect. Based on that data, we’ll continually optimize your ads and targeting to improve ROI. We have experience running and managing ad campaigns on platforms like Facebook, Instagram, Pinterest, Snapchat, TikTok and LinkedIn, and can help you determine the right social channels to reach, engage, and convert your target audience quickly and affordably.

Sprint Testing CRO Strategies

At Hudson, we don't just run basic digital advertising campaigns.  We run advanced sprint testing Conversion Rate Optimization (CRO) strategies for our clients that is an engineer-style approach to systematically raise conversion rates. The process we implement is focusing on one aspect of the process at a time and work diligently to sprint test 10-15 ad variations.  We start with the messaging, then certain other attributes, followed by landing page updates, and so on to systematically increase results and KPI advancements.  The process is creatively designed to move fluidly and quickly to meet a greater number of benchmarks at the same time. It's a newer defined process, which very little digital ad agencies are running.  Between that process and some of the big data tools we use at Hudson, we can strategically guarantee significant increases to company KPI metrics by well over 30% and scale them further from there.

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