In our current digital age where smart phones and tablets are becoming the primary way users interact with the Web, you need to seriously rethink your marketing strategy and decide if your business can benefit from a stronger mobile presence. Your potential customers are your top priority, so your business needs to stay up-to-date with current market trends.
According to a study done by WebDAM of the current mobile landscape, there are currently 1.4 billion smart phone users in 2013, with the average American spending almost 2 hours per day on a mobile device. That’s 57,293 hours of opportunity to market to just one American. Another startling statistic is that by 2015, the U.S. mobile marketing industry will generate $400 billion, as compared to the $139 billion in 2012. It’s impossible to ignore the changes that mobile devices have created in the industry, and failing to act on these changes could be detrimental to your business. In fact, 57 percent of users will not recommend companies with poor mobile sites.
There are a couple of problems your business may have already run into in terms of digital marketing. Don’t panic though. Here are some solutions your business should consider to optimize your mobile site performance:
Problem 1: Your business’s mobile site has a low ranking on search engines.
Solution: Create a responsive design website for a seamless consumer mobile navigation.
Look around. Notice how most people have a smart phone either in their hand or next to them? You can’t deny that smart phones and tablets are becoming the primary way users interact with the Web. In fact, Microsoft did a study on mobile marketing to see if this is true, and it absolutely is. One half of all local searches are performed on mobile devices, and by 2014, it is projected that mobile Internet will take over desktop Internet usage. So what should you do about it?
Well, there are two options. You can either create a mobile website or a responsive design website. Both have benefits, and you should consult a marketing and Web development team to determine which one will be the best for your business. However, Google loves responsive design so much that they rank those sites much higher on search engine results for the simple reason that responsive design sites only have one URL and the same HTML, regardless of the device. So if you want to improve your SEO and drive more users to your website, get on the trend and build a responsive layout.
Problem 2: Your business is not doing so hot with conversion rates.
Solution: Turn your visitors into paying customers by getting on the mobile app bandwagon.
Creating a mobile app is a big decision with a lot of factors to consider. However, the truth of the matter is that users expect businesses, especially e-commerce businesses, to have a mobile app. Creating a mobile app can allow your business to promote your products on mobile devices, integrate with your social networks better, and reach more customers.
In addition, you need to focus on what your users want or need and deliver it to them. Having a mobile app that is simple to use and easy to navigate will make your users happy, and they will associate this positive feeling with your business. Creating a pleasant experience yields customer loyalty and will quickly turn your users into paying customers.