2. Make unique and informative product listings (aka don’t take the easy way out)
As a brand, it’s your job to make it easy for search engines and potential customers to find you. If your Amazon listing isn’t set up correctly, you’re already losing.
Take these listings below, for example:
The above Case-Mate listing refreshes with a new title and description every time a different case color is selected, which makes for a great user experience while also incorporating best SEO practices on Amazon. 👍
This sweatshirt listing, on the other hand, combines dozens of product styles into one listing — using the same product title and description for each. This common mistake in setup makes it incredibly hard for potential customers to find the products they’re searching for. If someone were looking for any of the 30+ sweatshirt options above, it would be near impossible to do so considering all relevant keywords are hidden behind the main “women rainbow unicorn” listing. 👎
First, identify all of the unique keyword opportunities for each ASIN (Amazon Standard Identification Number) and use these keywords in your title and description. Secondly, structure your listings correctly using parent/child variations if necessary. Ensure you’re doing what’s best for the long-term, not simply what’s quickest or easiest to launch. Bonus tip: Take advantage of tools like Amazon listing graders and Google’s keyword tracker to maximize your chance of sales.
Key takeaway: Utilize free & paid tools as well as professional help to optimize Amazon listings and ensure customers can find you organically.
3. Go for the A+ (content, that is)
A+ content tells a product’s story through written and visual content, going deeper into key features than standard product descriptions do. A+ content improves shopper understanding of product features and brand values, helps raise conversion rates and sales, and improves visibility of related products. Ensure your listings take full advantage of A+ content to help improve sales, ranking, and product page traffic.
Create a rich shopping experience for your customers to further achieve success on Amazon.