5 Features That Set Your Ecommerce Site Apart From the Rest
A stellar ecommerce platform is a critical part of a profitable business, and helps your brand stay competitive in a saturated market. Most ecommerce companies don’t know which part of their website needs to be enhanced to drive sales. We’ve gathered these top 5 ecommerce website features to help set your ecommerce site apart from the competition, and give you profitable results.
Eye-Catching Display of Products or Services
Your products and services are the reason why customers visit your site. Creating an attractive showcase for customers is one of the biggest reasons a customer will choose you over a competitor. Think about your favorite clothing brand’s website - how would you feel if the website was outdated, or the photos were low quality? Customers notice every detail, and your ecommerce site should appeal to the senses in the same way that walking into a well-designed store does.
Customers are turned off by blurry, inconsistently sized, or hard to see images, and may leave the site just seconds after visiting because of this. Similarly, the quality of video is equally important, as great images and poor videos provide an unsatisfactory and inconsistent user experience. Worried about the cost? Creating quality visual content doesn’t have to cost an arm and a leg; keep in mind it’s an investment that will pay off in the future.
Another incredibly important aspect of your ecommerce site is user experience (UX), or in layman’s terms, how easy it is for people to explore and shop on your website. Creating a visually appealing, straightforward website is essential for not only keeping customers on your website, but also enticing purchases. Think about what your customers want to see, rather than what you want them to see. You can even use heatmaps to see exactly where customers are (and are not) clicking on your website. Create a user-friendly experience, and customers will keep coming back for more.
The success of an ecommerce website relies largely on its accessibility across all devices, including smartphones, tablets, laptops, and desktop computers. Users access ecommerce websites on many different devices, and mobile device use continues to grow in popularity. It’s important to work with a design and development team that understands what information is most important to your customers, and how to develop a site that makes sure those elements are optimized for any size screen.
Simple Checkout Process
Finally. It’s the moment you’ve been waiting for - sales! The last thing you want is your customers filling their carts, getting ready to checkout, but suddenly abandoning ship. This can happen for a number of reasons (people do change their minds), but if your checkout process is slow, confusing, or otherwise difficult to use, your conversion rate will suffer. Providing a simple way for customers to finish their transaction is critical to making sales on your ecommerce site.
So, in a nutshell, make sure your website has great visuals, simple navigation structure, and most of all - that it’s intuitive for people to use. If you’re not sure where to start, let’s talk. Our ecommerce business platform has helped big and small businesses alike, and our team of designers, developers, and digital marketers are always up for a new challenge. And if we aren’t the best fit for your needs, we’re happy to point you in the right direction!