Author

Kelsey Foy

Kelsey Foy

Kelsey is currently earning her Masters in Strategic Communication at Seton Hall University. Her role as a Marketing Assistant at Hudson ignites her creative passion for social media marketing and allows her to practice her skills in a fun environment.

Articles by Kelsey Foy

By Kelsey Foy

In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In... read more.

  • July 03, 2018

By Kelsey Foy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 6... read more.

  • November 29, 2017

By Kelsey Foy

Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media... read more.

  • August 24, 2017

By Kelsey Foy

Online video streaming is quickly taking over the digital space and is expected to dominate 80 percent of all consumer internet traffic by 2019. Thrive in the digital world by connecting with your aud... read more.

  • June 08, 2017

By Kelsey Foy

So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done... read more.

  • March 22, 2017