Tips, Tricks & Industry News
Lauren is the Director of Brand Strategy at Hudson. Utilizing her experience in sales strategy, market research, and years of creative and professional writing, Lauren is able to help brands tell stories that resonate with high value customers.
By Lauren Bozzi
Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rat... read more.
With the rise of data-driven marketing, A/B testing (AKA ‘split testing’) is a hot topic in the digital marketing space. In simple terms, split testing refers to the process of testing one... read more.
Digital agencies love to combine web design and online marketing, but when it comes to website development most firms either outsource (to someone like us) or use website templates. Templates can be g... read more.
Marketing has progressed in both form and approach over the past decade. Here’s a quick overview:
Traditional Marketing + Technology = Digital Marketing
Digital Marketing + Audience Insi... read more.
By now you’ve probably been exposed to spring cleaning—whether participating it in or observing others do it. Well, this spring we decided to put our own spin on the infamous seasonal clea... read more.