Articles by Lauren Bozzi

Blog Author - Lauren Bozzi

Lauren is a public relations specialist and internal strategist at Hudson. She writes a variety of web content and enjoys researching and implementing new marketing strategies.


Lauren Bozzi

October 07, 2015

With the rise of data-driven marketing, A/B testing (AKA ‘split testing’) is a hot topic in the digital marketing space. In simple terms, split testing refers to the process of testing one piece of web content against another similar piece of...

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Lauren Bozzi

September 01, 2015

Digital agencies love to combine web design and online marketing, but when it comes to website development most firms either outsource (to someone like us) or use website templates. Templates can be great, but they are not for everyone. Many current clie...

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Lauren Bozzi

July 31, 2015

Marketing has progressed in both form and approach over the past decade. Here’s a quick overview:  Traditional Marketing + Technology = Digital Marketing Digital Marketing + Audience Insights = Digital Content Marketing Content marketing is...

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Lauren Bozzi

April 07, 2014

By now you’ve probably been exposed to spring cleaning—whether participating it in or observing others do it. Well, this spring we decided to put our own spin on the infamous seasonal cleaning extravaganza: we revamped our website and restyled...

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