Author

Samantha Pena

Samantha Pena

Samantha Pena is a Content Strategist at Hudson. Her main focus and passion is creating amazing content that is accurate, up-to-date, and (most importantly) interesting. Her main obsessions are social media, trending topics, and anything web-related. When she has the time, she likes to read, write, and travel. Follow her on Twitter.

Articles by Samantha Pena

By Samantha Pena

The secret is out: Google has released two major algorithm updates this week. Panda 4.0 and Payday Loan 2.0 are being put to work in order to rid search results of those infamously dreaded spammy webs... read more.

  • May 12, 2016

By Samantha Pena

This just in. Google now uses a machine-learning Artificial Intelligence that filters – and ranks – “a very large fraction” of queries. They’re calling it “RankBrai... read more.

  • November 04, 2015

By Samantha Pena

You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[inser... read more.

  • October 21, 2015

By Samantha Pena

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive... read more.

  • September 24, 2015

By Samantha Pena

If your business has been around long enough, then you already understand the importance of having a website. But what if I told you that simply having a website is not enough? That’s righ... read more.

  • September 18, 2015

By Samantha Pena

In just the last month, we’ve seen major changes in Google’s organic search results pages that are indicative of larger SEO trends we can expect to see in the future. Because Google is co... read more.

  • August 20, 2015

By Samantha Pena

Traditional Marketing is broken. 86% of people skip television ads. 200 million Americans have registered their phone numbers on the do not call list. Cold calling doesn’t work 90% of the tim... read more.

  • August 13, 2015

By Samantha Pena

  With all the moving pieces involved in the design and development process of creating a new website, it can be incredibly easy to overlook SEO. However, SEO is not a post-site launch proces... read more.

  • June 17, 2015

By Samantha Pena

The relevance and need for mobile-friendly design is apparent by all the staggering statistics I’m finding about mobile. For example, studies have proven that consumer behavior has shifted to in... read more.

  • May 28, 2015

By Samantha Pena

Have you been seeing a fluctuation in your keyword rankings over the last month? You’re not alone.  Google announced just two days ago that they’ve been making changes to their searc... read more.

  • May 21, 2015
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