Articles by Samantha Pena

Blog Author - Samantha Pena

Samantha Pena is a Content Strategist at Hudson. Her main focus and passion is creating amazing content that is accurate, up-to-date, and (most importantly) interesting. Her main obsessions are social media, trending topics, and anything web-related. When she has the time, she likes to read, write, and travel. Follow her on Twitter.

Samantha Pena

May 12, 2016

The secret is out: Google has released two major algorithm updates this week. Panda 4.0 and Payday Loan 2.0 are being put to work in order to rid search results of those infamously dreaded spammy websites and queries. There are many questions in reference...

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Samantha Pena

November 04, 2015

This just in. Google now uses a machine-learning Artificial Intelligence that filters – and ranks – “a very large fraction” of queries. They’re calling it “RankBrain.” In plain English, this means that Google can...

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Samantha Pena

October 21, 2015

You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[insert other type of digital marketing] – because that...

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Samantha Pena

September 24, 2015

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive about a company after reading custom content (Tweet thi...

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Samantha Pena

September 18, 2015

If your business has been around long enough, then you already understand the importance of having a website. But what if I told you that simply having a website is not enough? That’s right. I said it. *cue outrageous protest* Listen for a s...

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Samantha Pena

August 20, 2015

In just the last month, we’ve seen major changes in Google’s organic search results pages that are indicative of larger SEO trends we can expect to see in the future. Because Google is constantly testing and changing its algorithm and organic...

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Samantha Pena

August 13, 2015

Traditional Marketing is broken. 86% of people skip television ads. 200 million Americans have registered their phone numbers on the do not call list. Cold calling doesn’t work 90% of the time. Let’s face it: consumer behavior drastically...

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Samantha Pena

June 17, 2015

  With all the moving pieces involved in the design and development process of creating a new website, it can be incredibly easy to overlook SEO. However, SEO is not a post-site launch process.   Incorporating SEO best practices prior to an...

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Samantha Pena

May 28, 2015

The relevance and need for mobile-friendly design is apparent by all the staggering statistics I’m finding about mobile. For example, studies have proven that consumer behavior has shifted to integrate mobile in day-to-day activities, especially whe...

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Samantha Pena

May 21, 2015

Have you been seeing a fluctuation in your keyword rankings over the last month? You’re not alone.  Google announced just two days ago that they’ve been making changes to their search algorithm – and already, it’s been impact...

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