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Articles by Samantha Pena

Author

Samantha Pena

Samantha Pena

Articles by Samantha Pena

Google Releases Two New Algorithm Updates (Update May 2016)

Google Releases Two New Algorithm Updates (Update May 2016)

By Samantha Pena, Posted in Search, Search

The secret is out: Google has released two major algorithm updates this week. Panda 4.0 and Payday Loan 2.0 are being put to work in order to rid search results of those infamously dreaded spammy websites and queries. There are many questions in... read more.
Search User Optimization: The New SEO?

Search User Optimization: The New SEO?

By Samantha Pena, Posted in Search

This just in. Google now uses a machine-learning Artificial Intelligence that filters – and ranks – “a very large fraction” of queries. They’re calling it “RankBrain.” In plain English, this means that Google... read more.
What is Data-Driven Marketing?

What is Data-Driven Marketing?

By Samantha Pena, Posted in Strategy

You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[insert other type of digital marketing] – because... read more.
3 Reasons Why Quality Web Content Matters

3 Reasons Why Quality Web Content Matters

By Samantha Pena, Posted in Content

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive about a company after reading custom content (Tweet... read more.
8 Surefire Signs It’s Time for a Growth-Driven Site Redesign

8 Surefire Signs It’s Time for a Growth-Driven Site Redesign

By Samantha Pena, Posted in Design

If your business has been around long enough, then you already understand the importance of having a website. But what if I told you that simply having a website is not enough? That’s right. I said it. *cue outrageous protest* Listen for a... read more.
2 SEO Updates That Will Impact Your Search Ranking if You Ignore Them

2 SEO Updates That Will Impact Your Search Ranking if You Ignore Them

By Samantha Pena, Posted in Search

In just the last month, we’ve seen major changes in Google’s organic search results pages that are indicative of larger SEO trends we can expect to see in the future. Because Google is constantly testing and changing its algorithm and... read more.
What is Inbound Marketing?

What is Inbound Marketing?

By Samantha Pena, Posted in Strategy

Traditional Marketing is broken. 86% of people skip television ads. 200 million Americans have registered their phone numbers on the do not call list. Cold calling doesn’t work 90% of the time. Let’s face it: consumer behavior drastically... read more.
5 BIG SEO Mistakes You Might Be Making for Your New Website

5 BIG SEO Mistakes You Might Be Making for Your New Website

By Samantha Pena, Posted in Search

  With all the moving pieces involved in the design and development process of creating a new website, it can be incredibly easy to overlook SEO. However, SEO is not a post-site launch process.   Incorporating SEO best practices prior to... read more.
3 Questions to Ask about Your Site’s Mobile Design (and How to Improve It)

3 Questions to Ask about Your Site’s Mobile Design (and How to Improve It)

By Samantha Pena, Posted in Mobile

The relevance and need for mobile-friendly design is apparent by all the staggering statistics I’m finding about mobile. For example, studies have proven that consumer behavior has shifted to integrate mobile in day-to-day activities, especially... read more.
The Quality Update: Google’s Latest Algorithm Change

The Quality Update: Google’s Latest Algorithm Change

By Samantha Pena, Posted in Search

Have you been seeing a fluctuation in your keyword rankings over the last month? You’re not alone.  Google announced just two days ago that they’ve been making changes to their search algorithm – and already, it’s been... read more.
7 Local SEO Factors That Increase Your Local Search Visibility

7 Local SEO Factors That Increase Your Local Search Visibility

By Samantha Pena, Posted in Search

One of the biggest struggles for any local business is how to get more visibility on search in order to get people to visit their storefront or give them a call. Now for the most part, the problem stems from not having a good SEO strategy in place -... read more.
Why You Should Care About the Mobile Algorithm Update

Why You Should Care About the Mobile Algorithm Update

By Samantha Pena, Posted in Mobile

It’s not long now until Google changes their algorithm (again) to better accommodate the surge in mobile search that has occurred within the last couple of years. Is your website ready for the update?   Here are 5 things we know about... read more.