Posts in Branding

Brittni Landers

June 02, 2015

You have your Startup, and you’ve determined your target market. What now? Now you need to reach them. The following tips will help you do just that: Tip #1: Promote user engagement and interaction on social media Think about any professional mee...

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Samantha Pena

September 30, 2014

Have you ever read a book so good that the story has stayed with you, even to this day? That’s what good advertising should do: tell a story worth remembering. Because of the staggering amount of businesses out there advertising their products and s...

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Samantha Pena

August 20, 2014

In an age where brands are competing with news outlets as consumers’ main sources of information and entertainment, creating and publishing unique content is becoming an important way to remain relevant in today’s fast-paced society. However,...

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Samantha Pena

April 23, 2014

Imagine meeting someone for the first time. You either click with the person or you learn that you don’t have many commonalities, at which point, you either become friends or you part ways. A brand/consumer relationship works very much in the same w...

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Samantha Pena

April 16, 2014

In a world where every company is vying for attention, it is not always easy to drown out the competition and have your company’s voice heard above all the rest. How, then, can you brand your company so that it is not only different from your compet...

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Samantha Pena

April 15, 2014

While some may say that bad publicity is better than no publicity, this particular line of thinking becomes highly questionable when companies adopt that line of thinking for their social media strategy. Although there are certainly some brands that lever...

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Samantha Pena

April 01, 2014

When starting a new business or attempting to rebrand an old one, going back to a blank drawing board can be intimidating. However, turning your business into a brand is certainly possible when equipped with the right tools and knowledge to do so. Here ar...

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