Posts in Branding

By Kelsey Foy

In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In... read more.

  • July 03, 2018

By Kelsey Foy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 6... read more.

  • November 29, 2017

By Lauren Restaino

Are you considering a rebrand for your business? We aren’t talking about a logo or name change - your brand is so much more than that. Your brand is your company’s identity. A brand create... read more.

  • January 12, 2017

By Brittni Landers

You have your Startup, and you’ve determined your target market. What now? Now you need to reach them. The following tips will help you do just that: Tip #1: Promote user engagement and intera... read more.

  • June 02, 2015

By Samantha Pena

Have you ever read a book so good that the story has stayed with you, even to this day? That’s what good advertising should do: tell a story worth remembering. Because of the staggering amount o... read more.

  • September 30, 2014

By Samantha Pena

In an age where brands are competing with news outlets as consumers’ main sources of information and entertainment, creating and publishing unique content is becoming an important way to remain... read more.

  • August 20, 2014

By Samantha Pena

Imagine meeting someone for the first time. You either click with the person or you learn that you don’t have many commonalities, at which point, you either become friends or you part ways. A br... read more.

  • April 23, 2014

By Samantha Pena

In a world where every company is vying for attention, it is not always easy to drown out the competition and have your company’s voice heard above all the rest. How, then, can you brand your co... read more.

  • April 16, 2014

By Samantha Pena

While some may say that bad publicity is better than no publicity, this particular line of thinking becomes highly questionable when companies adopt that line of thinking for their social media strate... read more.

  • April 15, 2014

By Samantha Pena

When starting a new business or attempting to rebrand an old one, going back to a blank drawing board can be intimidating. However, turning your business into a brand is certainly possible when equipp... read more.

  • April 01, 2014