Tips, Tricks & Industry News
By Kelsey Foy
In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In... read more.
Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 6... read more.
By Sara Querques
Understanding SEO is one of the most crucial parts of being an active player in the digital marketing world, and yet can be one of the most confusing. Search engine optimization, or SEO, is the strate... read more.
By Stephen Luke
Looking to improve Google ranking through Search Engine Optimization (SEO)? Those simple three letters, S-E-O, can actually be pretty daunting. There are many directions one can take when planning an... read more.
By Chris Bernstein
By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts.
Some prominent marketers may warn th... read more.
Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media... read more.
By Lauren Bozzi
Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rat... read more.
Online video streaming is quickly taking over the digital space and is expected to dominate 80 percent of all consumer internet traffic by 2019. Thrive in the digital world by connecting with your aud... read more.
So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done... read more.
Working at a digital agency allows you to collaborate with like-minded creatives, develop killer marketing strategies, and of course, take part in weekly happy hours. At Hudson, we believe happy hour... read more.