Posts in Content

Kelsey Foy

March 22, 2017

So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done wrong, you might remain a series of unopened emails, lo...

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Chris Bernstein

March 17, 2017

Working at a digital agency allows you to collaborate with like-minded creatives, develop killer marketing strategies, and of course, take part in weekly happy hours. At Hudson, we believe happy hour fuels creativity, and a little extra fun motivates us t...

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Lauren Restaino

February 16, 2017

If you want your website to rank well on search engines, it’s important to make keyword research the foundation of your SEO or content marketing strategy. Choosing the right keywords is critical to successful SEO efforts....

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Lauren Restaino

December 20, 2016

If you kept up with social media trends in 2016, you know that live video streaming is where it’s at. Video is the most engaging content and has a record of high conversion rates. It makes complete sense that live streaming is becoming the hottest m...

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Lauren Restaino

December 07, 2016

Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That’s why it is imperative to stay educated on webmaste...

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Lauren Restaino

November 28, 2016

Does your company need SEO? The answer is yes. Search Engine Optimization (SEO) is a non-paid strategy used to increase traffic to your web page. Think about the first place you go to find information on the internet. My go-to is Google. In fact, 93% of...

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Samantha Pena

September 24, 2015

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive about a company after reading custom content (Tweet thi...

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Lauren Bozzi

July 31, 2015

Marketing has progressed in both form and approach over the past decade. Here’s a quick overview:  Traditional Marketing + Technology = Digital Marketing Digital Marketing + Audience Insights = Digital Content Marketing Content marketing is...

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Samantha Pena

November 19, 2014

For all of you who don’t keep your ear to the proverbial Google ground, eager to learn of any new updates or product launches from the ultimate Web master itself, you may not have heard of Inbox, Google’s latest and greatest. Inbox is a mobil...

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Samantha Pena

November 12, 2014

Content is currency these days, and attempting to survive in the online world without evergreen blogs to draw more eyeballs to your site is a little akin to owning a bank account with nothing inside it. Therefore, provide value to your customers by writin...

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