Posts in Content

Lauren Restaino

November 28, 2016

Does your company need SEO? The answer is yes. Search Engine Optimization (SEO) is a non-paid strategy used to increase traffic to your web page. Think about the first place you go to find information on the internet. My go-to is Google. In fact, 93% of...

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Samantha Pena

September 24, 2015

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive about a company after reading custom content (Tweet thi...

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Lauren Bozzi

July 31, 2015

Marketing has progressed in both form and approach over the past decade. Here’s a quick overview:  Traditional Marketing + Technology = Digital Marketing Digital Marketing + Audience Insights = Digital Content Marketing Content marketing is...

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Samantha Pena

November 19, 2014

For all of you who don’t keep your ear to the proverbial Google ground, eager to learn of any new updates or product launches from the ultimate Web master itself, you may not have heard of Inbox, Google’s latest and greatest. Inbox is a mobil...

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Samantha Pena

November 12, 2014

Content is currency these days, and attempting to survive in the online world without evergreen blogs to draw more eyeballs to your site is a little akin to owning a bank account with nothing inside it. Therefore, provide value to your customers by writin...

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Samantha Pena

October 10, 2014

Need a mini-marketing lesson? Google’s got you covered.  Just yesterday, Google rolled out a new iOS app called Primer, a sleek-looking mobile app aimed at teaching startups the fundamentals of online marketing without them having to read thou...

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Chelsea Kelsey

August 15, 2014

Email newsletters are a great way for businesses to build trusting relationships with their target audiences, and if promotional content is included, they can also increase revenue. The major key to enforce the benefits of an email newsletter is making su...

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Samantha Pena

August 13, 2014

Regardless of whether you’re a new business or your business has been in operation for over ten years, any business worth its salt knows that success hinges on a solid plan. After all, a business can only exist after careful financial planning and p...

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Samantha Pena

July 30, 2014

As of July 2014, Buzzfeed and Upworthy are the top two most popular viral websites, according to national and global traffic ranking. Considering that both sites began as small startups competing against large news conglomerates, it’s pretty impress...

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Samantha Pena

July 09, 2014

In the early days of the Internet, blogging was a hobby you do after work when you have time to spare and blog articles were sources of information secondary to newspapers. Now, however, with over 6.7 million blogging websites and 128 million blog readers...

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