Tips, Tricks & Industry News
By Kelsey Foy
In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In... read more.
Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 6... read more.
By Sara Querques
Understanding SEO is one of the most crucial parts of being an active player in the digital marketing world, and yet can be one of the most confusing. Search engine optimization, or SEO, is the strate... read more.
By Chris Bernstein
By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts.
Some prominent marketers may warn th... read more.
Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media... read more.
By Lauren Bozzi
Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rat... read more.
So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done... read more.
By Daryl Bryant
Imagine telling people ten years ago that in the very near future, we’d be able to easily make purchases from our cell phones, communicate with each other through watches, and have products ship... read more.
By Lauren Restaino
If you want your website to rank well on search engines, it’s important to make keyword research the foundation of your SEO or content marketing strategy. Choosing the right keywords is critical... read more.
Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That&rs... read more.