Posts in Strategy

Lauren Restaino

December 07, 2016

Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That’s why it is imperative to stay educated on webmaste...

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Lauren Restaino

November 28, 2016

Does your company need SEO? The answer is yes. Search Engine Optimization (SEO) is a non-paid strategy used to increase traffic to your web page. Think about the first place you go to find information on the internet. My go-to is Google. In fact, 93% of...

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Samantha Pena

October 21, 2015

You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[insert other type of digital marketing] – because that...

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Lauren Bozzi

October 07, 2015

With the rise of data-driven marketing, A/B testing (AKA ‘split testing’) is a hot topic in the digital marketing space. In simple terms, split testing refers to the process of testing one piece of web content against another similar piece of...

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Samantha Pena

August 13, 2015

Traditional Marketing is broken. 86% of people skip television ads. 200 million Americans have registered their phone numbers on the do not call list. Cold calling doesn’t work 90% of the time. Let’s face it: consumer behavior drastically...

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Rania Eldekki

January 29, 2015

Since launching in 2010, women have dominated Pinterest. Just three years ago, 80 percent of its users were female but studies show the amount of men using the visual discovery site has nearly tripled since then. Women are still Pinterest’s primary...

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Samantha Pena

January 13, 2015

Let’s get real for a second and talk about millennials. More specifically, let’s talk about how you can market to millennials, because they’re quite tricky to understand and elusive to reach. Born between 1981 and 2000, they grew up jus...

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Samantha Pena

December 10, 2014

Here’s a head-scratcher for you: You’re getting a lot of traffic on your site, but you see that your bounce rate is astronomically high. A lot of people are leaving your site, and you’re stumped as to why. Sometimes, a couple of factors...

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Samantha Pena

December 03, 2014

I have a confession to make. I hate shopping and I avoid the mall during the holiday seasons like the plague. There's just something about the rush of holiday shoppers, the jostle to the cash register, and dark spaces that smell overwhelmingly of perfume...

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Samantha Pena

November 25, 2014

There’s Black Friday and Cyber Monday, but have you ever heard of Small Business Saturday? Well, it exists. Are you ready for it?  Held the Saturday after Thanksgiving, the day was ironically created by credit card giant American Express in 20...

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