Posts in Strategy

By Kelsey Foy

In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In... read more.

  • July 03, 2018

By Kelsey Foy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 6... read more.

  • November 29, 2017

By Sara Querques

Understanding SEO is one of the most crucial parts of being an active player in the digital marketing world, and yet can be one of the most confusing. Search engine optimization, or SEO, is the strate... read more.

  • October 05, 2017

By Chris Bernstein

By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts. Some prominent marketers may warn th... read more.

  • September 08, 2017

By Kelsey Foy

Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media... read more.

  • August 24, 2017

By Lauren Bozzi

Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rat... read more.

  • August 10, 2017

By Kelsey Foy

So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done... read more.

  • March 22, 2017

By Daryl Bryant

Imagine telling people ten years ago that in the very near future, we’d be able to easily make purchases from our cell phones, communicate with each other through watches, and have products ship... read more.

  • March 09, 2017

By Lauren Restaino

If you want your website to rank well on search engines, it’s important to make keyword research the foundation of your SEO or content marketing strategy. Choosing the right keywords is critical... read more.

  • February 16, 2017

By Lauren Restaino

Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That&rs... read more.

  • December 07, 2016
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