Tips, Tricks & Industry News
By Chris Bernstein
By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts.
Some prominent marketers may warn th... read more.
By Kelsey Foy
Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media... read more.
By Lauren Bozzi
Landing pages are one of the simplest yet most effective website tools – and surprisingly few companies take advantage of them. Read on to learn how landing pages can benefit your conversion rat... read more.
So, you want to venture into the waters of email marketing? If done right, email marketing can increase brand awareness, drive traffic to your website, and even increase leads or conversions. If done... read more.
By Daryl Bryant
Imagine telling people ten years ago that in the very near future, we’d be able to easily make purchases from our cell phones, communicate with each other through watches, and have products ship... read more.
By Lauren Restaino
If you want your website to rank well on search engines, it’s important to make keyword research the foundation of your SEO or content marketing strategy. Choosing the right keywords is critical... read more.
Change is the only constant. It’s the world we live in today, and SEO is no exception to the rule. The SEO tactics that may have worked last year can actually destroy your SEO this year. That&rs... read more.
Does your company need SEO? The answer is yes.
Search Engine Optimization (SEO) is a non-paid strategy used to increase traffic to your web page. Think about the first place you go to find informatio... read more.
By Samantha Pena
You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[inser... read more.
With the rise of data-driven marketing, A/B testing (AKA ‘split testing’) is a hot topic in the digital marketing space. In simple terms, split testing refers to the process of testing one... read more.