Using email to market to your customers is a shrewd and savvy way to increase engagement with readers as well as increase sales. However, you cannot simply send an email to random people and expect results. Listed below are a few informative tips to help you craft compelling email blasts to your clientele.
Create Strong Headlines
A captivating headline will entice the reader to find out more about the things that you are an expert on. If you’re a pro on how to create good content, try crafting headlines that will encourage a reader to open the email and learn more about why content marketing is important or ways in which others have used content marketing to increase their own sales.
Educate as Opposed to Sell
An email newsletter is the perfect place to teach your readers about issues that matter to them. If you are an SEO guru, chances are that you probably have a lot of customers who are curious as to how they can create sites optimized for Google and other search engines.
Instead of trying to sell your services, you can offer tips and hints that will help the reader meet their own goals. By doing so, you are developing a relationship with the reader. In the long run, this relationship will help increase the sales of products and services.
When Should You Send an Email?
It is important that you understand when to time your email. For example, if most companies tend to send their newsletters or other correspondence on Friday afternoons, try sending your emails at some other time during the week. It is a good idea to send emails at different times of the week as well as at different times of the day to determine when people are opening your mail.
Limit the Email to Members
To increase open rates, it may be a good idea to restrict the newsletter to members only. Those who pay for the right to receive information from you may be more willing to open and read your message because they have a financial incentive to do so.
How Often Should an Email Be Sent?
The final question that you need to ask yourself is how often should an email be sent? For most, purchasing anything from a company more than once a week may be excessive so be sure to be timely. New businesses may be able to get away with sending a newsletter or some other marketing message once a month. The goal is to stay fresh in the minds of your readers without being completely forgotten about.
Email marketing is something that you cannot overlook whether your company is brand new or has been around for awhile. Whenever you send an email message, make sure to use analytic tools to measure its success. Over time, you can tweak your message to get it as close as possible to what your customers want to hear.