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Custom APIs

APIs (application programming interfaces) allow computers to communicate with one another and can ultimately help automate different processes and workflows within an organization. When we talk about APIs, we’re talking about two primary use cases: integrations and custom builds. Where integrations sync your current systems to other third-party software solutions to increase business efficiency, custom builds are bespoke technologies that help businesses create their own unique systems.

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How we can help

API Integrations

API Integrations refer to your website or web app’s ability to integrate with existing platforms, such as a software as a service (SAAS), database, or other third-party systems to streamline operations. The advantage of integrating with third-party APIs is that your business gets the benefit of synchronized data without any heavy lifting. We’ve helped clients integrate with payment gateway and fulfillment APIs, CRMs, social channels, email systems, and an array of Google and Amazon services. We’ve merged legacy ERP systems with CRMs like Salesforce, and even built custom payment disbursement systems by integrating with different payment gateway APIs like Stripe, PayPal, and various ACH providers. Our development team can create custom integrations for whatever systems and platforms keep your business running smoothly.

API Development

Custom API development means creating a unique system, architecture, logic, and data storage solution to solve business problems or answer business questions. For example, if you offer varying shipping options based on variables like zip code, weight, or speed, we can create a custom API that automatically presents you with the fastest, quickest and cheapest option every time. If you find yourself dealing with constant operations or business hassles, there’s a good chance we can solve it by building a custom API. If you’re struggling to pinpoint exactly which of your business needs require a custom API, we can act as your sounding board to help you figure it out. The real key to a successful API build is dedicating time to the research and planning phase prior to development, and our web development team will work with you to determine whether or not a custom API makes sense for your organization’s website.

How We're Helping NJ Businesses Go Digital

We're proud to announce our partnership with the NJEDA Ecommerce Technical Assistance Program to help support small businesses in New Jersey. Click here for more on the program or to apply for assistance, or contact us to learn more.