On this project, Hudson worked hand-in-hand with founder & CEO Denise Fuchs to build the brand from the ground up. We wanted to create a young, culturally relevant brand (read: not outdated like some gift baskets) that walked the line between accessible and high end, exuded sweetness and love, and was great for long distance gift giving.
Hudson's branding team took a deep dive into the gift giving industry, analyzing competitors’ brand identities, sentiments, UI/UX, social media presences, and actual product offerings.
Top Left: Denise Fuchs, Founder and CEO of Bloombaes. Bottom Left: Bloombaes on display at the Bloombaes Hickory, NC retail store. Right: The Ruby Rouge Bloombae.