For the main font we chose Chunk Five, a thick serif font which is playful, bold, and classic. The tagline font is the sans serif font Lato, which is modern and a bit more subdued to balance out the logo. Brodie Bowl’s color palette now includes blue, pink, and brown which are visually appealing and add to the fun-loving sentiment of the brand. Lastly, we included a pink heart as the dog’s nose to incorporate the feeling of love people have for their pets into the logo.
Hudson’s design team provided the client with a full style guide including color palette and typography to ensure all content created is on-brand.