Web Design & Rebrand of Award-Winning Pet Bowl Retailer

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Background

Brodie Bowl came to Hudson with an original product and name, but without a consistent brand or modern website. Brodie Bowl’s creators turned to Hudson to transform the brand and digital presence.

The Details

By implementing our integrated process and utilizing our team’s creative and technical skills, Hudson developed a new brand strategy, gave creative and marketing direction, and built an intuitive, functional, and branded eCommerce website.

The Brodie Bowl in action. This pup is loving her step-up food bowl.

Brand Strategy

The first step in rebranding Brodie Bowl was a new logo design. Our creative team designed a circular logo that is clean and easy to place on many different product types. It features the new tagline “A Step Up in Pet Care,” which speaks to the brand’s main value propositions and is also a play on the step-up feature of the Brodie Bowl itself.

For the main font we chose Chunk Five, a thick serif font which is playful, bold, and classic. The tagline font is the sans serif font Lato, which is modern and a bit more subdued to balance out the logo. Brodie Bowl’s color palette now includes blue, pink, and brown which are visually appealing and add to the fun-loving sentiment of the brand. Lastly, we included a pink heart as the dog’s nose to incorporate the feeling of love people have for their pets into the logo.

Hudson’s design team provided the client with a full style guide including color palette and typography to ensure all content created is on-brand.

Brand Styles

Website Strategy

Web Copy

For this brand, the story of how the Brodie Bowl came to be was one of the most important elements. In addition, it was important to clearly and concisely demonstrate the value of this new product to the pet care market.

Written and visual content was created to capture both the emotion behind Brodie’s story and the uniqueness of the Brodie Bowl’s design. To achieve this, our writers and designers worked together to create cohesive elements that would explain the brand’s value propositions in a quick and easily digestible way. These elements translate not only on the website, but are useful for all digital platforms and print collateral.

This graphic quickly and efficiently explains the difference between the Brodie bowl and all other pet bowls.

This graphic explains Brodie Bowl’s benefits from a more functional perspective with 4 informative “fast facts.”

We used clean, branded icons to quickly explain Brodie Bowl’s benefits.
These icons can be used digitally and on print materials.

Hudson’s creative team assisted with product development and naming conventions, determining that the Brodie Bowl should be offered in multiple colors and sizes, dubbing their two size options “Brodie Size” and “Chief Size.”

Marketing

Hudson’s marketing team created a content strategy focused on the love people have for their pets, incorporating branded graphics which tie in Brodie Bowl’s colors, fonts and brand messaging.