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Client: Dr. Fuhrman

Strategic social campaign for best-selling wellness author

Services: Social Media Consulting, Digital Campaign Strategy, Social Media Campaign

woman cooking with fresh ingredients in kitchen

Background

When New York Times best-selling author Dr. Joel Fuhrman approached the Hudson team to design a strategic social campaign, we were thrilled to take on the challenge. Our campaign drastically increased his fan-base, engagement, and reach on Facebook, as well as his overall site traffic.

The Details

Dr. Fuhrman wanted to launch a fun, holiday-themed campaign to increase his fan-base while engaging with current fans. The goal was to attract 2k new fans over the course of the campaign through Hudson’s efforts.

Dr. Fuhrman Facebook page

The Plan

Hudson worked with Dr. Fuhrman’s team to understand brand voice, direction and goals of the campaign before getting started. The seven week Holiday Health Fest consisted of a sweepstakes, photo contest, recipe contest and weekly quizzes where fans had the chance to win cash, autographed nutrition books and other health related prizes.

Hudson created custom, fan-gated tabs, targeted Facebook ads and sponsored stories, status updates and tweets along with a press release to announce the launch of this campaign.

The Results

Hudson was able to surpass Dr. Fuhrman’s goal on the very first day alone, receiving over 2,000 new fans on the initial contest launch day. This campaign generated 30,000 new followers, 40% of which visited the website which equated to 12,000 potential new customers.

40% increase in Facebook fan base

258% increase in Facebook organic reach

200% Facebook page view increase

40k interactions over the course of 7 weeks

16k campaign entries

76% increase in site referrals from Facebook

130% increase in overall site traffic during contest duration

111% increase in unique site visitors

All Projects

Client: Dr Fuhrman