The Plan
Hudson worked with Dr. Fuhrman’s team to understand brand voice, direction and goals of the campaign before getting started. The seven week Holiday Health Fest consisted of a sweepstakes, photo contest, recipe contest and weekly quizzes where fans had the chance to win cash, autographed nutrition books and other health related prizes.
Hudson created custom, fan-gated tabs, targeted Facebook ads and sponsored stories, status updates and tweets along with a press release to announce the launch of this campaign.