The Hudson web development team conducted extensive research prior to building the FundSocially platform. This included competitor research, third-party integrations research, and a deep dive with our client into the platform's unique specifications. Once we compiled all the necessary research and specified the platform's key features, functions, and integrations, our development team created a timeline of milestones to keep the project on track.
From a web development perspective, the FundSocially platform is robust. We developed numerous tools to aid in the platform's smooth UI/UX, including the ability to easily log in with Facebook and incorporating multiple, easy ways to invite guests, including an auto-generating event link that can be quickly shared to invite guests on any platform. We also worked directly with a trusted, third-party payment platform to ensure that FundSocially guests could easily crowdfund each event.
We aimed to create a minimum viable product (MVP) so we could test the app in the hands of real users, which ultimately proved to be invaluable. Using a combination of user screen recordings and surveys, we were able to gather rich feedback from users within the platform's target market. This allowed our team to make important edits and tweaks prior to launch.