A full website redesign sometimes requires a brand refresh, especially if the brand hasn't been updated in a while. Hudson’s branding team updated Handy Store's styles to deliver a modern twist on an established and loved brand.
Handy Store's previous brand color palette was blue with some minor red accents. We noticed that blue was ubiquitous among Handy Store's competitors, and opted to make the brand's red accent color its primary color. In a sea of blue, Handy Store's powerful, red color palette stands out. Lastly, we incorporated bold, san serif fonts to project a sense of modernity and industry authority.
In line with the brand refresh, we modernized the company’s logo without losing its essence or history. It is completely recognizable as the Handy Store Fixtures brand that customers know and love, but with a contemporary edge.