Brand & website refresh for national shelving retailer

Lastly, we came up with a tagline that encapsulates everything Handy Store offers customers, to use on press, marketing, and digital materials: “America’s premier store fixture provider and store layout consultant.”

To support this statement, we came up with three brand pillars based on the company’s strengths: “Reliable. Experienced. Flexible.” Each of these pillars are explained in more depth on the website’s “Who We Are” page, and are also used on sales collateral and other print materials.

Landing Pages & SEO

We built new and improved landing pages to optimize the website for search engines and improve customer experience. Each retail industry has its own landing page, including store fixture solutions to industry-specific sample floor layouts, as well as links to relevant product details. These landing pages are extremely industry-specific and have strategically placed CTAs, making them ideal for conversions, whether from organic search or targeted PPC campaigns.

Additionally, to ensure maximum search engine visibility, all content was written with usability, accessibility, and keywords in mind. From title tags to metadata and a cohesive internal linking strategy, the website was built following all SEO best practices to ensure compliance with Google and increase organic web traffic. To learn more about how our SEO efforts drove success for Handy, check out the case study.