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Client: Lackland Self Storage

Integrated digital marketing campaign for NJ storage company

Services: SEO, PPC, Digital Campaign Strategy, Social Media Strategy, Social Media Campaign

self storage warehouse


When storage powerhouse Lackland Self Storage approached Hudson in need of a rejuvenated digital marketing plan, our team was eager to oblige. Since 1977, Lackland has provided outstanding storage services to New Jersey and Pennsylvania.

Highlighting the company’s ability to adapt and evolve consistently over the years, Hudson’s objective was to showcase Lackland’s use of technology and enhanced security in a way that would resonate with current and potential customers. Hudson’s efforts surpassed Lackland’s expectations both in conversion and engagement rates.

Lackland Self Storage photos



Lackland's Goals:


• Increase overall occupancy rates


• Attract potential clients to visit storage locations


• Increase website traffic and online leads


• Reduce cost per acquisition of new leads


• Increase fanbase and engagement on Facebook and Twitter

paper sketches

The Plan

With these objectives in mind, Hudson set up a comprehensive campaign that incorporated SEO and PPC; highly focused foursquare tactics; a Twitter revamp and a Facebook overhaul; custom video app; redesigned cover photo; engaging content published daily, and finally, a highly targeted ad campaign to solidify social efforts.

In addition, Hudson worked with Lackland to create and launch fun-spirited contests and promotions to creatively reward loyal fans and customers.

Video Contest
Facebook Welcome Tab
Website Landing Page
Website Landing Page
PPC Ad Designs

The Results

Keeping in mind Lackland’s emphasis on increasing occupancy rates, the Hudson team kept this goal at the forefront of efforts. Prior to teaming up with Hudson, Lackland had a total occupancy rate of 85 percent across all locations. After working closely with Hudson for a year, Lackland’s total occupancy rate spiked to 93 percent across all locations.

After the redevelopment of Lackland’s Pay-Per-Click efforts, along with close account management, cost per lead dropped by more than 50 percent.

On the social front, Lackland’s Facebook fanbase more than doubled through both organic and paid efforts. Hudson developed a Facebook ‘Like’ advertising campaign that garnered a remarkable conversion rate of 85 percent with a cost-per-click of less than $1.

Additional noteworthy successes:

23% increase in reservations made online

140% increase in site traffic from Facebook

85% conversion rate on Facebook

700% increase site traffic from Twitter

26% increase in check-ins year over
year (2012-2013)

57% increase in check-ins to date once Hudson took over Lackland’s marketing

Client: Lackland Self Storage