Keeping in mind Lackland’s emphasis on increasing occupancy rates, the Hudson team kept this goal at the forefront of efforts. Prior to teaming up with Hudson, Lackland had a total occupancy rate of 85 percent across all locations. After working closely with Hudson for a year, Lackland’s total occupancy rate spiked to 93 percent across all locations.
After the redevelopment of Lackland’s Pay-Per-Click efforts, along with close account management, cost per lead dropped by more than 50 percent.
On the social front, Lackland’s Facebook fanbase more than doubled through both organic and paid efforts. Hudson developed a Facebook ‘Like’ advertising campaign that garnered a remarkable conversion rate of 85 percent with a cost-per-click of less than $1.
Additional noteworthy successes: