Manhattan Institute

The Manhattan Institute is an accredited New York state healthcare training school which specializes in preparing allied medical workers for a range of healthcare careers, such as certified nursing assistants, personal fitness trainers, and dialysis technicians.

Manhattan Institute

Problem:

Manhattan Institute came to Hudson looking to revamp its website design, as well as solve functional issues on both the front and back-ends. One of the biggest problems was that the site's contact form was dysfunctional, resulting in tons of student applications lost. Additionally, outdated SEO strategies both on-site and off-site were causing rankings to drop, hurting the site's organic traffic over time.

Solution:

We streamlined Manhattan’s site by simplifying the registration process and adding additional pages to provide visitors with a more comprehensive overview of the school’s programs, including a video tour and detailed course schedules. We also redesigned the site for an overall more refined look to entice potential students. Lastly, we did a full SEO clean up and revamp, and were able to exponentially increase the site’s organic traffic.