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Client: Manhattan Institute

Website redesign for NYC medical training institute

Services: Branding, SEO, UX Optimization, Web Copy, Web Development, Website Design

teacher and student at Manhattan Institute working with medical machine

Background

Located in Manhattan, NYC, the Manhattan Institute offers comprehensive healthcare training programs for students across the tristate area, and has helped thousands of people launch successful healthcare careers. When Manhattan Institute approached Hudson looking to revamp its website design and boost organic search traffic, we were up for the challenge.

The Details

Prior to teaming up with Hudson, Manhattan Institute's website had a host of issues: low conversion rates, falling SERP rankings, perhaps worst of all — frustrated and confused users. Our team dug deep during the research and discovery phase to uncover a few fundamental website issues, such as a dysfunctional contact form and outdated SEO strategies that were harming the website's organic visibility. 

The Website

Our team redesigned Manhattan Institute's website with clarity and usability in mind. We simplified the registration process and incorporated additional content to provide visitors and search engines with a comprehensive overview of the school — including a video tour and detailed course schedules. Lastly, we implemented a full SEO clean up and revamp. Collectively, these efforts resulted in a 98% increase in the site’s organic traffic.

screenshots from Manhattan Institute website

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screenshot of Manhattan Institute homepage

HOMEPAGE DESIGN

Our goal for Manhattan Institute's homepage was to make it as easy to navigate as possible. We incorporated an open website navigation, as well as a dropdown that provides an alternative route for users to browse the school's different academic programs. We also added a flexible resources section which can be used to highlight news, events, or newly published articles.

The Results

57%

Increase in overall sessions

98%

Increase in Organic Search

28%

Increase in conversion rate

4%

Decrease in Bounce Rate

Client: Manhattan Institute

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