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Client: Montclair Radiology

Website overhaul for NJ medical imaging provider

Services: SEO, UX Optimization, Web Development, Website Design

woman browsing Montclair Radiology website on laptop

Background

For more than 75 years, Montclair Radiology has provided diagnostic medical imaging services to patients all over New Jersey, with locations in Montclair, West Caldwell, Nutley, Verona, and Jersey City. Montclair Radiology came to Hudson seeking a new, easy-to-use website and a refreshed SEO strategy. 

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screenshots of Montclair Radiology website screenshots of Montclair Radiology website

The Details

After some competitive research, our team decided that a design revamp would get Montclair Radiology to where it needed to be. We wanted site visitors and potential patients to get the same feeling they get when they walk into one of their warm and inviting offices.

We updated the design to feel more welcoming and comfortable while incorporating modern design elements to give the brand a more polished feel. We consolidated the site content and added ample white space to minimize any feelings of stress or confusion for potential patients. The new design also allows users to easily access the website on mobile devices.

Additionally, we updated the overall website structure to support SEO efforts. On the previous website, each subpage included several long paragraphs of content. Our copy team edited this content to be clear, concise, and optimized for search engines.

screenshots of Montclair Radiology website on laptop, tablet and mobile devices

The Website

Our primary goal was to create an easy-to-use website that made users feel welcome and stress-free. Montclair Radiology's brand is warm and patients often comment on the kindness of the staff and the swiftness of each appointment. The website needed to act as an extension of the seamless in-person experience patients raved about.

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screenshot of Montclair Radiology homepage

HOMEPAGE DESIGN

Our goal was to keep some familiar elements of the old website intact while delivering a modern user interface with less distractions. The flow of the page is designed to gently guide users toward the most common actions: find locations, learn about procedures, schedule an appointment, and pay bills. 

Additionally, for patients who've already scheduled an appointment, it was important to provide them with them necessary pre-appointment information. Using the brand's signature teal color as a backdrop, we incorporated a "Preparing for Your Appointment" section which links content about how to prepare for the most common procedures.

The Results

33%

Increase in conversion rate

21%

Increase in new patient inquiries

5%

Decrease in Bounce Rate

6%

Increase in time spent on site

Client: Montclair Radiology