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Client: Something Different Party Rental

Website overhaul for premier NJ party rental company

Services: Website Design, Custom Web Development, Copywriting, Brand Identity, Logo Redesign 

SDPR Event Rentals at Corporate Dinner


Something Different Party Rental (SDPR) is a premier event rental company based in New Jersey; SDPR provides rentals for some of the most esteemed events in the tri-state area. 

After two decades of continued success, SDPR realized that a strong digital presence would be crucial to its lasting leadership. SDPR approached Hudson seeking a total digital transformation, starting with a website overhaul. Together, we created an industry-leading event rental platform.

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screenshots of SDPR website screenshots of SDPR website

The Details

Our process always begins with research, which in this case consisted of employee and customer interviews, customer surveys, and extensive competitor analyses. Through our research, we found that while customers loved working with SDPR's team, the company's website could use some improvements in terms of usability and functionality.

SDPR's core customer base consists of event planners, designers, venues, and caterers. Translation: extremely busy people. In order to make their jobs easier, SDPR needed to digitize its rental process to create a seamless and efficient user experience, while simultaneously showcasing its unique rentals.


Modern & Intuitive Web Design

Designing a visually-captivating website with SDPR's level of custom functionality called for a careful balance of measure and creativity. We set out to create a light, airy interface with ample white space and limited use of color, which allowed SDPR's event photography to take center stage throughout the site. 

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SDPR full homepage screenshot


The main hero image on the homepage allows users to browse event photos, as well as see the specific rentals featured in each photo. If users see a photo that fits their own upcoming event style, this feature allows them to easily access the featured rentals and add to cart. 

Additionally, the rest of the homepage sections creatively feature SDPR's experience, product categories, company history, and an actionable CTA alongside rotating customer testimonials.

Research-Driven Website Features

Based on our research, we were able to pinpoint key areas in which the new website could deliver immediate value for SDPR's customers. Hudson designed and developed a bespoke multi-cart feature called "Event Carts," which allows users to link shopping carts to specific events, as well as easily toggle between carts while shopping. Additionally,  customers can quickly add notes and drop zones to each rental, allowing for a seamless delivery experience on event day.

Interactive Portfolio

Given that SDPR works at beautiful events on a daily basis, we wanted to showcase the company's rentals through event photography while still giving users easy access to the products featured. We created a detailed portfolio section of the website which allows users to deep-dive into the events (and products!) they're interested in.

The Results

SDPR's new website has been a massive hit with customers since launch. The company has experienced a spike in trade account registrations, and with the new ability to create Event Carts and quotes, customers experience the website as a crucial tool in their event planning. We continue to work with SDPR to keep the website up-to-date, and we're continuously adding new features and functionality to ensure that the company remains a step ahead of its competition. 

Client: Something Different Party Rental