Some SEO agencies are like a bad used car salesperson – they are in the business of promising the world to anyone who walks in the door, and they want to sell, sell, sell.
While a great agency partner will listen to your needs and create a strategy to help you meet your goals, bad agencies know how to set traps that can hurt your business and harm your SEO efforts. Any “churn and burn” scheme, from gaining hundreds of blog links to your site to purchasing thousands of social media followers (who have no effect on your SEO), should make you question an agency’s motives.
If a prospective (or current) SEO agency does any of the following, you should run in the opposite direction:
- They own your website or URL
- They never want to discuss your project or their progress
- They push paid search campaigns to “improve” your SEO
- They make it difficult to cancel your contract
- They buy backlinks (often in bulk)
- They have trouble providing references or examples of work
And finally, the absolute WORST thing that any agency can do is to guarantee you anything, especially in the field of SEO. If a company provides you a guarantee, they are either dishonest or genuinely don’t understand search engines and the algorithm updates that occur daily. Either way, run.
Hopefully, this information helps guide you when evaluating your search engine optimization needs. SEO changes every day, with every Google update. Find the team that can listen to you, educate you on best practices, and set realistic goals. A great partnership can survive even the most drastic algorithm updates!