Analytics & Optimization
Strategy doesn’t end after execution. If anything, that’s where the process begins all over again. With an obsession for perfection and an eye for insights, our data analysts will happily weed through rows and rows of data to discover the gaps, project the opportunities, and deliver more.
Email Marketing
Managing your delivery rate? Check. Building out a nurturing content strategy? Check. Email marketing is its own marketing ecosystem. From leveraging CRM data that creates personalized email subject lines to setting up drip campaigns to align with your customers’ buying cycles, Hudson’s email marketing strategies are as unique as your customers’ needs and behaviors. Use our proprietary email platform or an out-of-the-box solution – we’ll take it from there.
Social Media Marketing
While we can’t dictate what customers think, social media marketing lets us shape customer conversations in new ways. Gone are the days of one-way marketing campaigns. Customers want to be part of the conversation, and social media marketing allows them to be heard and interact directly with your brand. We work with clients to make sure customer conversations and interactions are lucrative to business objectives.
Digital PR
A press release is a powerful tool and just like any tool, it’s only good if you know how to use it. Hudson’s focused approach gives our clients the online exposure they need to elevate their brand profile. From social media posts, sponsored podcasts, and being featured by top publications in your industry, Hudson helps to improve your online presence and grow website traffic, backlinks, and conversions.
Search Engine Optimization
Instead of an after-the-fact service that most SEO agencies offer, we take a holistic approach, integrating SEO into our digital strategies right from the get-go. No matter the scope, our SEOs collaborate with all departments throughout every project to architect the site or app structure, shape organic search appearance, and ensure that your digital presence is built with both users and search bots in mind.
Strategic Consulting
Given the many and varied digital mediums, half the battle for businesses today is figuring out where to invest online. We can help guide your investments, from social media marketing, PPC, or branding - it all depends on your needs. With your goals in mind, we analyze to identify gaps in your current strategy and consult to help fill them based on projected business impact.
Research
A strategy without insights is like a car without an engine. It might look nice, but it can’t get you where you want to go. Before executing any plan of action, we first make it our obsession to understand your business and needs - from target audiences and competitors to industry and market trends. Only after doing initial research do we turn quantitative and qualitative insights into truly creative & functional digital strategies.
Content Strategy
Both a process and an art form, extraordinary content requires fastidious planning and ingenious craftsmanship. Whether you need to find your brand voice or get your message out to the masses, we work to fully understand your users - both the emotions that fuel their needs and the language that drives purchases. From there, we create content that engages customers and creates positive business outcomes.
Information Architecture
Building a house starts with architecture, and so does building a website. Effective information architecture helps to build websites that are easy to navigate, simple to scale, and designed to provide a seamless path-to-purchase. By blending the priorities of web design, SEO, offline sales, and other departments, we leverage a truly interdisciplinary team to create a user-centric information architecture which ensures that all stakeholder needs are met, and that your website is built intelligently.
Creative Campaign Strategy
ROAS, ACoS, and CLV aren't terms that scream 'creative strategy,' but they are the things that drive one. Our team builds unique, innovative solutions to improve your brand and product discovery, increase inbound traffic, and ultimately close sales. Timely cross-channel messaging follows customers through the buyer's immersive journey until they are loyal brand followers.
PPC Management
We’re not fans of wasted ad impressions or meaningless clicks. We're in favor of extremely targeted lead acquisition, precision-controlled budgets, performance-driven execution, and more simply, paid search and social media marketing that makes the greatest impact on your bottom line for the least spend. You pay directly to the ad platform, and we manage from there.
Amazon Marketing
When ACoS is down and sales rank is up, life is good. But in the competitive world of Amazon, that's much easier said than done. To truly compete (and thrive), you need a holistic Amazon marketing strategy. From Amazon SEO, content optimization, advertising, and brand store services, we work like an extension of your team and focus on best practices, reporting, and customer acquisition.