The Details
In order to help Numrich advertise to new customers, we needed to figure out the core reason for ad disapproval. We had a few hypotheses, but testing them required fundamental changes to the Numrich website, which would be time-consuming, costly, and without any guarantee of ROI for our client.
Instead, we created a spin-off website to highlight the company’s fishing, outdoor, and military surplus products. This solution allowed us to test quickly and efficiently.