The Details
Before working with Hudson, John Mini's website was mostly black with a few, small images. Based on photos of the firm's work and and interviews with their clients, we pinpointed the John Mini brand as professional, bold, and colorful. With this lively direction in mind, we incorporated ample white space, bright colors, and modern fonts into the brand styles. In an effort to re-energize John Mini's brand messaging to match the vivid design, we also came up with a new tagline: “Be Bold. Be Distinct.”