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Move Bumpers Case Study

From Local Business to National Bumper Distributor

The Story

In less than a year, MOVE Bumpers became a national bumper retailer with customers in every region of the country.

Move Bumpers Purchase Map Start Move Bumpers Purchase Map animated

What We Did

Growth-Driven Design Strategy



First, Hudson's digital marketing team assessed MOVE's online market, customers, and competitors. Our research revealed an online space for DIY truck-enthusiasts – a market MOVE could enter with its DIY bumper kits. Hudson's challenge: send the right message to the right people and position MOVE's bumper kits as the best way for custom truck-lovers to upgrade on a budget. Plus, take MOVE's business from local to national.



Based on the data we gathered along with A/B testing, Facebook was the best platform to reach MOVE's target audience. The Hudson digital marketing team utilized precise ad targeting to gain exposure and garner new fans; published relevant content to engage existing fans; and interacted with potential customers regularly. The content shared always catered to MOVE'S target audience's interests and preferences as well as MOVE's brand.



Through A/B testing, social media listening and monitoring, and analyzing audience insights, we were able to actively pinpoint MOVE's best and most-likely customers. This is what we call a growth-driven strategy: an approach that evolves with online consumer behavior and preferences. By consistently testing and measuring our efforts, MOVE fans (and sales!) have increased substantially every month since working with us.



Similar to an in-house marketing team, Hudson continues to strengthen MOVE's online impact and reach by consistently testing new digital marketing tactics and evaluating the results. Orders increased so much in the first six months of working with Hudson that we decided to implement eCommerce capabilities before launching the business’s new website. MOVE's current site now includes an automated checkout process giving users a seamless purchase experience while freeing up MOVE's time to focus on its products.

The Results

Our growth-driven strategy led to a spectacular increase in brand exposure, customer engagement, and overall transactions.

106% revenue increase in first month

94% revenue increase two months after ecommerce launch

39% increase in monthly eCommerce conversions

690% increase in post reach

1400% increase in Facebook fans over 7 months

2000% increase in fan engagement

Facebook post large reach
Facebook post reach

From MOVE's founder:

"It's been one year since MOVE, LLC's website launched. We thought that having a website and a Facebook page were all we needed to be a successful business. Wrong. The world of advertising is not what it used to be - social media, digital marketing; this was a whole new territory for us. In stepped Hudson. They not only designed an amazing website, and worked with us to redesign as our own vision for our business changed, but they took our little small town business and introduced it to the world.

Most of the time we still don't understand completely what digital marketing entails, what we do know is that every month we are experiencing rapid growth. It takes trust to let another company spend your money each month on something you don't completely understand but we have no reason to doubt them. They are great communicators, and we feel as though they have our back. They are an extension of our company and good at what they do, and this lets us do what we are good at… and lately, a lot of it."

Lacey Steen | Owner at MOVE Bumpers (pictured with the Hudson team below)

Move meets the Hudson team


Let's Talk

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270 Headquarters Plaza | East Tower, 5th Floor | Morristown, NJ 07960 | (201) 845-8700