The secret is out: Google has released two major algorithm updates this week. Panda 4.0 and Payday Loan 2.0 are being put to work in order to rid search results of those infamously dreaded spammy websites and queries. There are many questions in reference...

Are you listening to what your customers are saying about you online? If you’re in business today, you’re probably online in some capacity – whether your business has a basic website, a comprehensive eCommerce platform, or a Facebook pa...

As the new year gets underway and commitment to resolutions fades with every missed gym date, there’s one goal you should make a point to stick to: growing your business. Let us help you stay ahead of the curve with our predictions for the top digit...

This just in. Google now uses a machine-learning Artificial Intelligence that filters – and ranks – “a very large fraction” of queries. They’re calling it “RankBrain.” In plain English, this means that Google can...

You’re probably doing marketing all wrong. I don’t mean this in the generic sense – like you’re doomed if you’re not doing social media marketing/content marketing/[insert other type of digital marketing] – because that...

When I’m not developing websites at Hudson, I can usually be found in front of my computer or video game console. You might think that one has nothing to do with the other, but I have actually learned a lot of valuable lessons about website developm...

With the rise of data-driven marketing, A/B testing (AKA ‘split testing’) is a hot topic in the digital marketing space. In simple terms, split testing refers to the process of testing one piece of web content against another similar piece of...

Web content matters. It’s key in creating, loyal, profitable relationships between brands and consumers, not to mention solidifying brand identity. In fact: 82% of consumers feel more positive about a company after reading custom content (Tweet thi...

If your business has been around long enough, then you already understand the importance of having a website. But what if I told you that simply having a website is not enough? That’s right. I said it. *cue outrageous protest* Listen for a s...

Digital agencies love to combine web design and online marketing, but when it comes to website development most firms either outsource (to someone like us) or use website templates. Templates can be great, but they are not for everyone. Many current clie...