Tips, Tricks & Industry News
By Kelsey Foy
In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In... read more.
By Hudson Integrated
If you pay attention to marketing trends, you know that video marketing is on the rise. From Instagram’s launch of live video to Facebook allowing users and brands to have a cover video rather t... read more.
Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 6... read more.
By Chris Bernstein
By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts.
Some prominent marketers may warn th... read more.
Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media... read more.
By Rania Eldekki
When used properly, Facebook campaigns have the power to transform small and mid-sized businesses. But before you click that enticing “promote” button, make sure you know how to get the be... read more.
Online video streaming is quickly taking over the digital space and is expected to dominate 80 percent of all consumer internet traffic by 2019. Thrive in the digital world by connecting with your aud... read more.
There are many ways to enhance audience engagement on social media, but one sure-fire technique to engage fans is a social media-based contest. Maybe you’ve considered a contest before, but didn... read more.
Working at a digital agency allows you to collaborate with like-minded creatives, develop killer marketing strategies, and of course, take part in weekly happy hours. At Hudson, we believe happy hour... read more.
We see so many brands and businesses posting on social media everyday, but there are some that do it exceptionally well. These brands know how to capture their audience’s attention and are innov... read more.