Posts in Social

By Hudson Integrated

Instagram has experienced some major updates over the past year, but one of the most beneficial is the new Shopping feature. While there were some initial kinks, they’ve been working them out an... read more.

  • September 10, 2018

By Kelsey Foy

In Part One of this blog, I discussed the ways in which electronic word of mouth (eWOM) marketing and peer interactions on social media influence a consumer’s intent to purchase from a brand. In... read more.

  • July 03, 2018

By Hudson Integrated

If you pay attention to marketing trends, you know that video marketing is on the rise. From Instagram’s launch of live video to Facebook allowing users and brands to have a cover video rather t... read more.

  • June 19, 2018

By Kelsey Foy

Just a few months ago, Facebook rolled out a cover video feature for business Pages. Designed to play in an automatic loop, cover videos have helped businesses attract and maintain visitors for over 6... read more.

  • November 29, 2017

By Chris Bernstein

By now, you’ve probably heard about influencer marketing, and how celebrities like Kylie Jenner are paid to endorse products on their social media accounts. Some prominent marketers may warn th... read more.

  • September 08, 2017

By Kelsey Foy

Social media gives the average American more control over brand reputations. Consumers can now impact businesses by publicly sharing opinions and directly interacting with brands through social media... read more.

  • August 24, 2017

By Rania Eldekki

When used properly, Facebook campaigns have the power to transform small and mid-sized businesses. But before you click that enticing “promote” button, make sure you know how to get the be... read more.

  • July 06, 2017

By Kelsey Foy

Online video streaming is quickly taking over the digital space and is expected to dominate 80 percent of all consumer internet traffic by 2019. Thrive in the digital world by connecting with your aud... read more.

  • June 08, 2017

By Chris Bernstein

There are many ways to enhance audience engagement on social media, but one sure-fire technique to engage fans is a social media-based contest. Maybe you’ve considered a contest before, but didn... read more.

  • May 09, 2017

By Chris Bernstein

Working at a digital agency allows you to collaborate with like-minded creatives, develop killer marketing strategies, and of course, take part in weekly happy hours. At Hudson, we believe happy hour... read more.

  • March 17, 2017
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